Digging Into 154 Years of SHISEIDO Beauty: Advertising, Typography, and Makeup Remixed in Ginza

From the “Blue Hour” of 1912 to a Fragrance for 2026—Guerlain’s L’Heure Bleue Makes Its Advance Debut at Isetan Shinjuku

Wearing the Luxury of Water — SERGE LUTENS Presents a Summer Pop-Up at Isetan Shinjuku

Maison Margiela Fragrances Omotesando Flagship Store Reopens as a New Global Concept Destination

Miu Miu Beauty’s Fragrance for Oneself: Miutine and a Limited Roppongi Hills Pop-Up

Shu Uemura Opens “shu:ARTstage” in Omotesando — A New Beauty Experience Where AI and Artistry Converge

SHIRO Opens Its Second Taiwan Store “Eslite Spectrum Nanxi.” A Space and Fragrance Inspired by the Cycles of Taipei

NARS Introduces the Light Reflecting Luminizing Blush — A New Blush Designed to Wear Light

ReFa Launches “ReFa BEAUTY SHOWCASE with MISAMO” at ReFa GINZA, Expanding the Experience Value of Hair Care

Dyson Redefines “Portable Grooming” with Supersonic™ Travel at Haneda Airport

Aesop’s “Seven Rooms” Appears at SKAC in Tokyo. A scenographic installation unfolding like a cinematic sequence

Our Beauty Story【vol.5_ADDICTION × Flower】