Moncler for kids, featured at Shinjuku Isetan. From babies to 12 years old.

Imported children's clothing store "Emma et Lucas" opens at Shinjuku Isetan for a limited time

A pop-up shop for Parisian children's clothing brand Bonpoint opens at Isetan. The Noel collection will be available first.

Children's clothing store "Fis" and select shop for adults "Chimo" open

Isetan Matsudo store remodels entire building with a focus on baby boomers, grand opening on October 2nd

Keikyu Department Store renovates children's clothing section and installs interactive play equipment space

Beautiful People Aoyama store celebrates 2nd anniversary with limited edition kids' riders jackets

Kenzo opens pop-up at GYRE, bringing kids' items to Japan for the first time

Celebrity parent-child favorite: 50th anniversary event for orchid "Oi Lily" held at Isetan Mitsukoshi

Achim Repot, who has worked on advertising for Marc Jacobs, Diesel, and others, is holding a photo exhibition

France's most famous stuffed animal, Moulin Roti, releases its first babywear collection

A gathering of future fashion designers! Kids' fashion show held at Nihonbashi Mitsukoshi

Aeru: A traditional brand for toddlers founded by a 25-year-old woman

MEG launches nursing clothing brand "BAW." Some colors already sold out

KidZania, World, and Isetan Mitsukoshi host a fashion show featuring designs by children

Pre-order period for Q-pot.'s first school bag in chocolate and biscuit colors has been extended due to popular demand