A fashion show featuring 30 winning designs from the "KidZania Tokyo Fashion Design Contest," a collaborative project between the KCJ Group, which plans and operates KidZania, World, an official KidZania Tokyo sponsor, and Isetan Mitsukoshi, was held at the Mitsukoshi Nihonbashi Main Store on August 3rd.

This contest was planned by World and Isetan Mitsukoshi, in collaboration with fashion as the keyword, to fulfill children's dreams of seeing their designs turned into actual clothing.

Children who experienced the work of designers at World's "Fashion Boutique" pavilion in KidZania Tokyo were invited to submit designs on the theme of "clothes they would like to wear to a party." From the total of 259 submissions, the children acted as buyers and chose the designs they would recommend to customers. The final round of judging consisted of a vote by designers and pattern makers from World, buyers from Isetan Mitsukoshi, and students from the Apparel Technology Department of Bunka Fashion College, who created the designs. The 30 designs were then unveiled. Thirty children recruited from customers of Mitsukoshi Nihonbashi Main Store and Isetan Shinjuku Main Store appeared as models. An awards ceremony was also held after the show. KCJ Group President and CEO Hidenori Sumiya commented, "KidZania has been running for eight years. We've engaged in various activities with 85 sponsors, but this is the first time we've collaborated with other sponsors. It took a year to get this event going. We hope to continue these corporate collaborations in the future." KidZania World Chairman Shigeo Hatazaki commented, "I think this is a wonderful event that inspires dreams. We've previously offered career experience opportunities at the KidZania Tokyo pavilion, but I hope this show will encourage parents and children to talk about their futures and inspire more children to become designers or models." All submitted designs will be exhibited in the baby and children's clothing department on the 6th floor of Isetan Shinjuku Main Store from August 14th to 19th. In addition, the winning entries will be exhibited at the World Minami Aoyama Building in August, and will also be used as costumes in a fashion show at KidZania Tokyo in mid-September.