Apple Watch Store opens at Shinjuku Isetan! Try-on and reservation available in jet-black store

Supporting Tohoku's recovery with natural hand cream made from camellia, grown in Kesen, Sanriku

Disney's "Cinderella" event held at Isetan Mitsukoshi. Ferragamo, Jimmy Choo "glass slippers" and other items on display

Kansai Yamamoto and Sota Yamaguchi make a "Japonism" statement at Isetan Shinjuku. Also featuring Toraichi pants.

Maison Kitsuné launches limited edition shop at Shinjuku Isetan, launches 15SS & Marinière collection

A birthday party for a certain celebrity at Isetan Men's. Mitsukoshi Isetan President Onishi rushes to the party, but the person in question is not there!

Rick Owens' first shoe-only event, featuring 30 styles including Adidas collaboration at Isetan

"Tokyo Musee" festival for adult women was held. Takumi Saito and Mika Kano attended. Asayo's show was also held.

Plantica releases beautiful herbal tea that can also be used as interior decoration

Ann Demeulemeester pre-releases new line "AD" at Isetan Men's

Isetan Salone, designed by Hiroshi Sugimoto, is a new shop that modernizes traditional Japanese materials

Superb lacquerware and tableware take over the stage on the first floor of Isetan

Perfume to exhibit archive costumes and sell limited items at Shinjuku Isetan. Isetan-shot music video also released.

60,000-person "Japan" campaign kicks off at Isetan Mitsukoshi. Rei and Scott & Rivers provide musical support.

From cotton to hemp: Material revolution "Masamyo" exhibition starts at Shinjuku Isetan

Alexander McQueen presents "Cherry Blossom and Geisha World" at Shinjuku Isetan. Limited edition PADLOCK