"Kind to me, easy and cute" - new products released from #4me by GU, the cosmetics brand launched by GU

Zoe Kravitz and YSL have released a collaborative lipstick collection. Red shades inspired by four of her favorite cities.

A new concept: layering two types of powder! Amplitude's long-awaited powder foundation is here!

Beautiful rose packaging. Limited edition coffret from Dolce & Gabbana.

"We want you to enjoy color makeup more comfortably and freely" - SHIRO's first liquid eyeliner is here

A limited edition collection with sparkling metallic colors. Givenchy's summer collection will be available for pre-sale at Isetan Makeup Party

Anessa and Pokémon team up for UV protection! Pikachu, Eevee, and Squirtle protect your skin for beautiful skin now and into the future!

Yukos' new skincare brand "YOAN" debuts

One of Japan's largest Dior beauty stores opens at Umeda Hankyu. From fragrances to skincare, you can find total beauty needs.

20 years of research into the skin and whitening needs of Japanese women. Dior Snow's star serum evolves.

Milan's artistic perfume laboratory expands outside Italy for the first time. After limited sales at Isetan Shinjuku, it will gradually expand its presence

The popular Milk Tea lipstick is back in limited edition colors. The YSL Spring Collection features exquisite colors that combine softness and strength.