Citadines North Shinjuku Tokyo, a new hotel and serviced residence property, opened on October 28, 2026, in Hyakunincho, Shinjuku.
Located just a three-minute walk from JR Okubo Station and seven minutes from Shin-Okubo Station, the property sits close to Shinjuku's skyscraper district, in a neighborhood shaped by an extraordinary diversity of cultures and culinary traditions. Rather than treating the city simply as a destination to visit, the hotel invites guests to make the experience of being there an integral part of their stay.
photo ©FASHION HEADLINE
Citadines, a brand operated by Singapore-based hospitality group The Ascott Limited, embraces the philosophy of "For the Love of Cities." Its approach is rooted in the pleasure of discovering a city on foot, engaging with local culture, and finding one's own rhythm in an unfamiliar place.
photo ©FASHION HEADLINE
As the fourth Citadines property in Japan, Citadines North Shinjuku Tokyo brings this philosophy to life through coffee, running, and art, creating opportunities for guests to connect with the surrounding neighborhood. Its accommodations are designed to suit a variety of stays, from short visits to extended periods of living in the city.
Hyakunincho occupies a distinctive position between the commercial heart of Shinjuku and the multicultural neighborhoods of Okubo and Shin-Okubo. Korean restaurants, international grocery stores, and independent cafés line the streets, where conversations in different languages form part of the everyday soundscape. At the same time, places such as Kaichu Inari Shrine and sites associated with the writer Lafcadio Hearn offer glimpses into the area's history.
The hotel translates this coexistence of cultures and histories into a design concept described as "Patchwork."
photo ©FASHION HEADLINE
In the lobby, furniture and carpets bring together contrasting colors, materials, and textures, while a large-scale artwork depicts a densely built urban landscape. The elevator halls incorporate decorative elements that combine different patterns and colors. Each component has its own character, yet together they form a coherent interior, echoing the diversity of people and cultures that define Hyakunincho.
photo ©FASHION HEADLINE
The property occupies a renovated mixed-use building originally constructed in the early 1990s. During the opening ceremony, the owner's representative spoke about the project's ambition to create new value while preserving the building's existing advantages, including its location, views, and generously proportioned rooms.
Rather than replacing the architecture, the project gives it a renewed purpose in a changing city. This approach also reflects Citadines' emphasis on establishing a meaningful relationship with its urban surroundings.
Coffee is another essential part of the Citadines experience. Through its "For the Love of Coffee" concept, the brand approaches coffee as more than a beverage: it is part of the rhythm of daily life and a way to connect with a place.
photo ©FASHION HEADLINE
At Citadines North Shinjuku Tokyo, coffee is woven into the guest experience from check-in. On October 29, UNI COFFEE ROASTERY, a café brand originating in Yokohama, also opened on the ground floor.
Its "My Brew" experience allows customers to select their preferred coffee beans and brewing method, creating a cup suited to their individual tastes. The café also offers a Gingerbread Latte, a seasonal drink featured at this location.
photo ©FASHION HEADLINE
The café is open not only to hotel guests but also to the surrounding community. Finding a favorite coffee spot while traveling can be a way of establishing a personal connection with a city. Whether stopping by between excursions, enjoying a morning coffee, or settling in for a little work, these everyday rituals bring a sense of familiarity to an otherwise unfamiliar destination.
It is this integration of ordinary pleasures into the travel experience that characterizes the Citadines approach.
For Citadines, experiencing a city extends well beyond the time spent inside the hotel. Its activity program, Activ∞, encourages guests to explore their surroundings through experiences such as running and walking.
The brand also has staff members known as "Citazens," who serve as local guides, connecting guests with the neighborhoods around them. Their role goes beyond recommending well-known attractions to introducing visitors to the more local dimensions of a city.
At Citadines North Shinjuku Tokyo, this approach includes "Run Your City," a running and walking program developed in collaboration with SKECHERS.
photo ©FASHION HEADLINE
A running event held to mark the hotel's opening followed an approximately six-kilometer route through Shinjuku. Starting from the hotel, the course took participants past Kaichu Inari Shrine, Koizumi Yakumo Park, Kuyakusho-dori in Kabukicho, Golden Gai, Hanazono Shrine, Isetan Shinjuku, and the iconic Godzilla Head at the Shinjuku Toho Building before returning to the hotel.
Courtesy of Citadines North Shinjuku Tokyo
From historic shrines and literary landmarks to one of Tokyo's most recognizable entertainment districts and a landmark department store, the route revealed the many different identities of Shinjuku. The scenery changed continually along the way, offering a perspective on the city that differs from conventional sightseeing.
By using the hotel as a starting point and exploring the neighborhood at a different pace, running becomes more than exercise. It becomes a way of discovering the city.
A public edition of "Citadines × SKECHERS - Run Your City" is scheduled for November 13 at Citadines North Shinjuku Tokyo, with the program continuing across four Citadines properties in Japan through February 2027.
A specially commissioned artwork created to celebrate the opening also explores the relationship between travel and the city.
The work is by Nikki Yamaguchi, a Singapore-based artist who previously traveled internationally as a television reporter before pursuing her artistic practice. In 2022, she received a Bronze Award in the Emerging Artist category of Singapore's UOB Painting of the Year competition.
photo ©FASHION HEADLINE
For her new work, For the Love of Cities, Yamaguchi upcycled four well-traveled suitcases that had reached the end of their original use. The four suitcases depict four Citadines properties across Tokyo, Osaka, and Yokohama, along with scenes from their surrounding neighborhoods.
Buildings, streetscapes, people, and animals appear across the surfaces in vivid colors. Objects once used to carry belongings from one destination to another have been transformed into artworks that convey memories of the cities encountered along the way.
photo ©FASHION HEADLINE
At the opening ceremony, Yamaguchi recalled having once lived in Hyakunincho and spoke about the changes she noticed when revisiting the neighborhood. Today, its streets bring together people from many different countries, alongside a remarkable range of food and cultural experiences.
Her work also evokes the feeling of returning to a familiar place after exploring a city, suggesting that even a temporary stay can offer a sense of belonging.
photo ©FASHION HEADLINE
During the ceremony, guests on stage added the final brushstrokes to the artwork to celebrate its completion. Displayed in the hotel lobby, the suitcases now welcome travelers arriving in the city and returning from their explorations. They give visual form to the pleasure of discovering a place through travel.
The hotel offers 106 guest rooms across ten room categories. Options range from 25-square-meter studios to one-bedroom and two-bedroom accommodations, as well as family rooms that can accommodate up to six guests.
photo ©FASHION HEADLINE
Many room categories include kitchens and washer-dryers, allowing guests to maintain everyday routines whether visiting for leisure, traveling on business, or staying with family or friends.
photo ©FASHION HEADLINE
The room selected for this overnight stay was a two-bedroom accommodation on the 17th floor. From its east-facing windows, the Chuo-Sobu Line can be seen running below, with Tokyo Skytree clearly visible in the distance.
photo ©FASHION HEADLINE
With relatively few tall buildings obstructing the view in this direction, the room offers an expansive outlook despite its proximity to central Shinjuku.
Inside, a desk provides a practical workspace, while a round table and a single armchair beside the window create a comfortable spot for coffee and a moment of relaxation overlooking the city.
photo ©FASHION HEADLINE
The room also includes a mini refrigerator and a microwave, making it easy for guests to enjoy meals in the comfort of their own room. The bathroom and toilet are separate, and the generously sized bathtub adds another element of comfort.
photo ©FASHION HEADLINE
Water dispensers are available in the guest-floor elevator halls, while the property also provides a 24-hour fitness center and self-service laundry facilities.
Together, these amenities allow the hotel to function as more than a place to sleep, supporting the practical routines of everyday life.
photo ©FASHION HEADLINE
In March 2027, an additional 73 serviced residence units are scheduled to open within the same building. The residences will offer 15 accommodation types, including units measuring up to 152 square meters, further expanding the property's capacity to accommodate longer stays.
Breakfast is served at UNI COFFEE ROASTERY on the ground floor. The buffet offers a wide selection, from salads, fresh fruit, and cereals to sausages, bacon, scrambled eggs, smoked salmon, and meatballs.
photo ©FASHION HEADLINE
Minestrone and Japanese miso soup are also available, alongside cheeses, cold cuts, and gratin dishes, allowing guests to put together a breakfast according to their preferences.
photo ©FASHION HEADLINE
The bread selection is particularly varied. Croissants, mini Danish pastries, cinnamon rolls, chocolate muffins, and pancakes are served in small portions, allowing guests to sample a variety of flavors. Gluten-free rice-flour bread is also offered.
photo ©FASHION HEADLINE
Café lattes are prepared to order at the UNI COFFEE ROASTERY counter, allowing guests to begin the day with freshly made coffee alongside their chosen breakfast.
photo ©FASHION HEADLINE
The brand's "For the Love of Coffee" philosophy finds a natural expression in these everyday morning rituals.
The role of a hotel extends beyond providing accommodation. Walking through unfamiliar streets, finding a favorite coffee shop, discovering places that invite a closer look, and maintaining a personal rhythm of daily life can all become part of the experience of travel.
Citadines North Shinjuku Tokyo proposes a way of staying that brings these elements together, encouraging guests to develop their own relationship with the city.
photo ©FASHION HEADLINE
The multicultural character of Hyakunincho, activities that invite exploration, artworks inspired by memories of travel, and rooms designed for everyday living all connect through the brand's "For the Love of Cities" philosophy.
Beyond Shinjuku's familiar identity as a sightseeing and entertainment destination, there is a city shaped by the daily lives of its residents and the distinct character of its neighborhoods. Citadines North Shinjuku Tokyo offers a new base from which to experience Tokyo on a more personal level.
Citadines × SKECHERS - Run Your City
Date at Citadines North Shinjuku Tokyo: Friday, November 13, 2026 (JST)
Program details: https://www.discoverasr.com/ja/citadines/japan/run-your-city
Located just a three-minute walk from JR Okubo Station and seven minutes from Shin-Okubo Station, the property sits close to Shinjuku's skyscraper district, in a neighborhood shaped by an extraordinary diversity of cultures and culinary traditions. Rather than treating the city simply as a destination to visit, the hotel invites guests to make the experience of being there an integral part of their stay.
photo ©FASHION HEADLINECitadines, a brand operated by Singapore-based hospitality group The Ascott Limited, embraces the philosophy of "For the Love of Cities." Its approach is rooted in the pleasure of discovering a city on foot, engaging with local culture, and finding one's own rhythm in an unfamiliar place.
photo ©FASHION HEADLINEAs the fourth Citadines property in Japan, Citadines North Shinjuku Tokyo brings this philosophy to life through coffee, running, and art, creating opportunities for guests to connect with the surrounding neighborhood. Its accommodations are designed to suit a variety of stays, from short visits to extended periods of living in the city.
A Patchwork of Cultures: Hyakunincho Reflected in the Hotel's Design
Hyakunincho occupies a distinctive position between the commercial heart of Shinjuku and the multicultural neighborhoods of Okubo and Shin-Okubo. Korean restaurants, international grocery stores, and independent cafés line the streets, where conversations in different languages form part of the everyday soundscape. At the same time, places such as Kaichu Inari Shrine and sites associated with the writer Lafcadio Hearn offer glimpses into the area's history.
The hotel translates this coexistence of cultures and histories into a design concept described as "Patchwork."
photo ©FASHION HEADLINEIn the lobby, furniture and carpets bring together contrasting colors, materials, and textures, while a large-scale artwork depicts a densely built urban landscape. The elevator halls incorporate decorative elements that combine different patterns and colors. Each component has its own character, yet together they form a coherent interior, echoing the diversity of people and cultures that define Hyakunincho.
photo ©FASHION HEADLINEThe property occupies a renovated mixed-use building originally constructed in the early 1990s. During the opening ceremony, the owner's representative spoke about the project's ambition to create new value while preserving the building's existing advantages, including its location, views, and generously proportioned rooms.
Rather than replacing the architecture, the project gives it a renewed purpose in a changing city. This approach also reflects Citadines' emphasis on establishing a meaningful relationship with its urban surroundings.
For the Love of Coffee: A Stay That Begins with a Cup
Coffee is another essential part of the Citadines experience. Through its "For the Love of Coffee" concept, the brand approaches coffee as more than a beverage: it is part of the rhythm of daily life and a way to connect with a place.
photo ©FASHION HEADLINEAt Citadines North Shinjuku Tokyo, coffee is woven into the guest experience from check-in. On October 29, UNI COFFEE ROASTERY, a café brand originating in Yokohama, also opened on the ground floor.
Its "My Brew" experience allows customers to select their preferred coffee beans and brewing method, creating a cup suited to their individual tastes. The café also offers a Gingerbread Latte, a seasonal drink featured at this location.
photo ©FASHION HEADLINEThe café is open not only to hotel guests but also to the surrounding community. Finding a favorite coffee spot while traveling can be a way of establishing a personal connection with a city. Whether stopping by between excursions, enjoying a morning coffee, or settling in for a little work, these everyday rituals bring a sense of familiarity to an otherwise unfamiliar destination.
It is this integration of ordinary pleasures into the travel experience that characterizes the Citadines approach.
Beyond the Hotel: Discovering Shinjuku Through Activ∞
For Citadines, experiencing a city extends well beyond the time spent inside the hotel. Its activity program, Activ∞, encourages guests to explore their surroundings through experiences such as running and walking.
The brand also has staff members known as "Citazens," who serve as local guides, connecting guests with the neighborhoods around them. Their role goes beyond recommending well-known attractions to introducing visitors to the more local dimensions of a city.
At Citadines North Shinjuku Tokyo, this approach includes "Run Your City," a running and walking program developed in collaboration with SKECHERS.
photo ©FASHION HEADLINEA running event held to mark the hotel's opening followed an approximately six-kilometer route through Shinjuku. Starting from the hotel, the course took participants past Kaichu Inari Shrine, Koizumi Yakumo Park, Kuyakusho-dori in Kabukicho, Golden Gai, Hanazono Shrine, Isetan Shinjuku, and the iconic Godzilla Head at the Shinjuku Toho Building before returning to the hotel.
Courtesy of Citadines North Shinjuku TokyoFrom historic shrines and literary landmarks to one of Tokyo's most recognizable entertainment districts and a landmark department store, the route revealed the many different identities of Shinjuku. The scenery changed continually along the way, offering a perspective on the city that differs from conventional sightseeing.
By using the hotel as a starting point and exploring the neighborhood at a different pace, running becomes more than exercise. It becomes a way of discovering the city.
A public edition of "Citadines × SKECHERS - Run Your City" is scheduled for November 13 at Citadines North Shinjuku Tokyo, with the program continuing across four Citadines properties in Japan through February 2027.
Memories of Travel Reimagined: Nikki Yamaguchi's For the Love of Cities
A specially commissioned artwork created to celebrate the opening also explores the relationship between travel and the city.
The work is by Nikki Yamaguchi, a Singapore-based artist who previously traveled internationally as a television reporter before pursuing her artistic practice. In 2022, she received a Bronze Award in the Emerging Artist category of Singapore's UOB Painting of the Year competition.
photo ©FASHION HEADLINEFor her new work, For the Love of Cities, Yamaguchi upcycled four well-traveled suitcases that had reached the end of their original use. The four suitcases depict four Citadines properties across Tokyo, Osaka, and Yokohama, along with scenes from their surrounding neighborhoods.
Buildings, streetscapes, people, and animals appear across the surfaces in vivid colors. Objects once used to carry belongings from one destination to another have been transformed into artworks that convey memories of the cities encountered along the way.
photo ©FASHION HEADLINEAt the opening ceremony, Yamaguchi recalled having once lived in Hyakunincho and spoke about the changes she noticed when revisiting the neighborhood. Today, its streets bring together people from many different countries, alongside a remarkable range of food and cultural experiences.
Her work also evokes the feeling of returning to a familiar place after exploring a city, suggesting that even a temporary stay can offer a sense of belonging.
photo ©FASHION HEADLINEDuring the ceremony, guests on stage added the final brushstrokes to the artwork to celebrate its completion. Displayed in the hotel lobby, the suitcases now welcome travelers arriving in the city and returning from their explorations. They give visual form to the pleasure of discovering a place through travel.
106 Guest Rooms Designed for Short Visits and Extended Stays
The hotel offers 106 guest rooms across ten room categories. Options range from 25-square-meter studios to one-bedroom and two-bedroom accommodations, as well as family rooms that can accommodate up to six guests.
photo ©FASHION HEADLINEMany room categories include kitchens and washer-dryers, allowing guests to maintain everyday routines whether visiting for leisure, traveling on business, or staying with family or friends.
photo ©FASHION HEADLINEThe room selected for this overnight stay was a two-bedroom accommodation on the 17th floor. From its east-facing windows, the Chuo-Sobu Line can be seen running below, with Tokyo Skytree clearly visible in the distance.
photo ©FASHION HEADLINEWith relatively few tall buildings obstructing the view in this direction, the room offers an expansive outlook despite its proximity to central Shinjuku.
Inside, a desk provides a practical workspace, while a round table and a single armchair beside the window create a comfortable spot for coffee and a moment of relaxation overlooking the city.
photo ©FASHION HEADLINEThe room also includes a mini refrigerator and a microwave, making it easy for guests to enjoy meals in the comfort of their own room. The bathroom and toilet are separate, and the generously sized bathtub adds another element of comfort.
photo ©FASHION HEADLINEWater dispensers are available in the guest-floor elevator halls, while the property also provides a 24-hour fitness center and self-service laundry facilities.
Together, these amenities allow the hotel to function as more than a place to sleep, supporting the practical routines of everyday life.
photo ©FASHION HEADLINEIn March 2027, an additional 73 serviced residence units are scheduled to open within the same building. The residences will offer 15 accommodation types, including units measuring up to 152 square meters, further expanding the property's capacity to accommodate longer stays.
A Varied Breakfast Experience at UNI COFFEE ROASTERY
Breakfast is served at UNI COFFEE ROASTERY on the ground floor. The buffet offers a wide selection, from salads, fresh fruit, and cereals to sausages, bacon, scrambled eggs, smoked salmon, and meatballs.
photo ©FASHION HEADLINEMinestrone and Japanese miso soup are also available, alongside cheeses, cold cuts, and gratin dishes, allowing guests to put together a breakfast according to their preferences.
photo ©FASHION HEADLINEThe bread selection is particularly varied. Croissants, mini Danish pastries, cinnamon rolls, chocolate muffins, and pancakes are served in small portions, allowing guests to sample a variety of flavors. Gluten-free rice-flour bread is also offered.
photo ©FASHION HEADLINECafé lattes are prepared to order at the UNI COFFEE ROASTERY counter, allowing guests to begin the day with freshly made coffee alongside their chosen breakfast.
photo ©FASHION HEADLINEThe brand's "For the Love of Coffee" philosophy finds a natural expression in these everyday morning rituals.
A New Way to Stay, Connected to the City
The role of a hotel extends beyond providing accommodation. Walking through unfamiliar streets, finding a favorite coffee shop, discovering places that invite a closer look, and maintaining a personal rhythm of daily life can all become part of the experience of travel.
Citadines North Shinjuku Tokyo proposes a way of staying that brings these elements together, encouraging guests to develop their own relationship with the city.
photo ©FASHION HEADLINEThe multicultural character of Hyakunincho, activities that invite exploration, artworks inspired by memories of travel, and rooms designed for everyday living all connect through the brand's "For the Love of Cities" philosophy.
Beyond Shinjuku's familiar identity as a sightseeing and entertainment destination, there is a city shaped by the daily lives of its residents and the distinct character of its neighborhoods. Citadines North Shinjuku Tokyo offers a new base from which to experience Tokyo on a more personal level.
INFORMATION
Citadines North Shinjuku Tokyo
Address: 2-27-7 Hyakunincho, Shinjuku-ku, Tokyo, Japan
Opening Date: Wednesday, October 28, 2026
Access: 3-minute walk from JR Okubo Station; 7-minute walk from JR Shin-Okubo Station
Guest Rooms: 106 rooms across 10 categories
Room Sizes: 25–66 sqm
Facilities: 24-hour fitness center, self-service laundry, lounge, café
On-site Café: UNI COFFEE ROASTERY(1F; opened October 29, 2026)
Citadines North Shinjuku Tokyo
Address: 2-27-7 Hyakunincho, Shinjuku-ku, Tokyo, Japan
Opening Date: Wednesday, October 28, 2026
Access: 3-minute walk from JR Okubo Station; 7-minute walk from JR Shin-Okubo Station
Guest Rooms: 106 rooms across 10 categories
Room Sizes: 25–66 sqm
Facilities: 24-hour fitness center, self-service laundry, lounge, café
On-site Café: UNI COFFEE ROASTERY(1F; opened October 29, 2026)
Citadines × SKECHERS - Run Your City
Date at Citadines North Shinjuku Tokyo: Friday, November 13, 2026 (JST)
Program details: https://www.discoverasr.com/ja/citadines/japan/run-your-city
