To mark the launch of its Fall 2026 Collection, MARC JACOBS will host a series of limited-time pop-up stores beginning August 5 at Isetan Shinjuku and Hankyu Umeda Main Store. Alongside the latest bags from the collection, the events will feature exclusive pieces created in collaboration with three artists active both in Japan and internationally, as well as live painting experiences—bringing fashion and art together in an immersive retail environment.

Courtesy of MARC JACOBS

Turning Bags into Canvases

The highlight of the pop-up is a selection of hand-painted bags created by three contemporary artists.

Participating artists include Yu Miyama, known for delicate and expressive color compositions; YOUI, whose playful visual language is instantly recognizable; and internationally acclaimed illustrator SHOGO SEKINE. Each artist has transformed MARC JACOBS' iconic bags through hand-painted artwork, turning every piece into a one-of-a-kind creation.

Rather than simply decorating an existing product, the project reimagines the bag itself as a space for artistic expression.

Courtesy of MARC JACOBS

New Bags for Fall 2026

The pop-up will also showcase key pieces from the Fall 2026 Collection.

Among them are signature styles such as THE SNAPSHOT alongside the newly introduced THE SCENE BAG, reflecting the bold silhouettes and vibrant colors that define MARC JACOBS. Displayed alongside the artist editions, the collection transforms the retail space into something resembling a contemporary gallery.

Courtesy of MARC JACOBS

One-of-a-Kind, Finished on the Spot

During the event, visitors will also have the opportunity to experience live painting sessions by the collaborating artists.

Customers purchasing eligible bags can take advantage of a personalization service, where artists will hand-paint initials directly onto their bags. Rather than leaving the store as a finished product, each bag is completed through its encounter with its owner.

The project introduces a new perspective on luxury—objects that are both produced in series and uniquely personal.

Courtesy of MARC JACOBS

Carrying Art into Everyday Life

Fashion and art have long inspired one another in countless ways. With this pop-up, however, MARC JACOBS proposes something different: not simply appreciating art, but carrying it through everyday life.

Courtesy of MARC JACOBS
A bag becomes more than a functional accessory—it becomes a canvas for personal expression. Through collaborations with three contemporary artists, the Fall 2026 Collection presents a fresh perspective on what a luxury accessory can be.







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