A headpiece made by Kamo Katsuya using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A headpiece made by Kamo Katsuya using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A headpiece made by Kamo Katsuya using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A headpiece made by Kamo Katsuya using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A headpiece made by Kamo Katsuya using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A work by Shinya Kushino, based on Asayo Tae/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A work by Shinya Kushino, based on Asayo Tae/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A work by Shinya Kushino, based on Asayo Tae/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A work by Shinya Kushino, based on Asayo Tae/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Works created by Yuima Nakazato using Asayo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Works created by Yuima Nakazato using Asayo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Works created by Yuima Nakazato using Asayo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Works created by Yuima Nakazato using Asayo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Experience the unique texture of Asamyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Through Yoshida Shinichiro's collection, you can learn about the history of Japanese natural fabrics and hemp cloth./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Learn how natural fabrics and hemp fabrics were once used in people's daily lives/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

From the Yoshida Shinichiro Collection: a steamed cloth, a uchikake piece, and a curtain made from hemp cloth/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A grain bag made from hemp cloth from the Yoshida Shinichiro Collection/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Pieces of a hemp cloth uchikake and a curtain from the Yoshida Shinichiro Collection/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A roll of Kafu fabric from the Yoshida Shinichiro Collection. Kafu is a fabric woven from shredded bark from the Kafu loom./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

From cotton to hemp: Material revolution "Masamyo" exhibition starts at Shinjuku Isetan/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

A roll of thick cloth from the Yoshida Shinichiro Collection. It was used for a variety of purposes, including clothing for common people and bags for carrying rice and miscellaneous grains./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

From cotton to hemp: Material revolution "Masamyo" exhibition starts at Shinjuku Isetan/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

We are also accepting orders for limited quantities of men's suits made with Asoyo fabric./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Men's and women's items from Yohji Yamamoto using Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Dresses by "Mame" (left) and "Keita Maruyama" (right) made with Asoyo/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

The venue for "Masamyo - Fabrics Forgotten by the Japanese" is currently being held at the event hall on the 7th floor of the main building of Isetan Shinjuku./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

The Asayo logo was inspired by the "back charms" that were sewn onto children's backs in hopes of their safety and healthy growth./ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Shigekazu Takeuchi, Representative Director and CFO of Avex Group Holdings/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Shinichiro Yoshida, Director of the Modern Azabu Research Institute/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Genbei Yamaguchi, the 10th generation head of Kyoto Obi Craftsman Hondaya/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

President of Isetan Mitsukoshi Holdings, Taiyo Onishi/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

Press preview held on the 1st before the store opened/ Photo by Kazan Yamamoto (c) FASHION HEADLINE

From cotton to hemp: Material revolution "Masamyo" exhibition starts at Shinjuku Isetan/ Photo by Kazan Yamamoto (c) FASHION HEADLINE