We spend much of every day in clothes. But what if comfort were considered not only through design and silhouette, but from a beauty perspective—starting with how clothing feels against the skin?

Courtesy of john masters UNITED ARROWS
UNITED ARROWS and john masters organics have joined forces to launch a new comfortwear brand, john masters UNITED ARROWS. Debuting for the Fall/Winter 2026 season, the collection will go on sale at select stores and online beginning September 17.

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For nearly three decades, the two brands have developed in different fields—fashion and beauty. Their collaboration begins with a shared idea: comfort as something intuitively chosen through the senses, particularly the way something feels against the skin.

Rather than approaching comfortwear simply through organic materials or the conventions of loungewear, john masters UNITED ARROWS makes this sensory experience the starting point for its clothes.

Bringing a Beauty Philosophy Into Clothing That Touches the Skin

In recent years, changing lifestyles and the rise of remote work have increasingly blurred the boundaries between home and the outside world, and between on- and off-duty life. john masters UNITED ARROWS focuses on one constant within this changing rhythm: the amount of time clothing spends in contact with the skin.

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Through hair care and skin care, john masters organics has long valued the idea of incorporating the power of nature into routines that help bring the senses back into balance. As the brand began extending that philosophy beyond cosmetics and into everyday life, clothing emerged as a natural next step.

Clothing, too, works on the senses throughout the day through texture and the feeling of fabric enveloping the body. This perspective meets UNITED ARROWS’ longstanding expertise in selecting materials, creating silhouettes that complement the body, and translating them into clothes for everyday life.

What the two brands share is a simple approach: choosing things that genuinely feel good and are made well. The texture beneath the fingertips, the form surrounding the body, the colors seen by the eye—john masters UNITED ARROWS begins with the comfort perceived by the skin and senses before it is consciously put into words.

Translating Skin Care Thinking Into Fabric

One of the defining aspects of the first season is its approach to materials, shaped by the collaboration with a beauty brand.

Drawing on john masters organics’ philosophy of creating products with the skin in mind, selected pieces use materials incorporating vitamin E (tocopheryl acetate, a moisturizing ingredient), while others feature fabrics treated with argan oil. Treatments are tailored to the characteristics of each material to pursue a soft texture and smooth feel against the skin.

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Pieces include the Fabric Cosmetic Moisture Rib Tank Tops (5,940 yen), Argan Oil Henley Neck Tops (12,980 yen), and Argan Oil Onepiece (17,930 yen), translating ideas cultivated through skin care into garments worn directly against the body.

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The collection also places particular emphasis on the tactile qualities of the materials themselves. The MOCO series is characterized by an airy lightness and smooth touch, while the pile series pursues a fluid, exceptionally soft feel. The lineup also incorporates blends featuring silk, cotton, cashmere, and alpaca.

Here, clothing is designed not only to be seen, but also to be touched and experienced on the body, making tactility itself part of the design.

Designing Silhouettes Through the Perspective of Décolleté Care

The beauty perspective extends beyond materials to the construction of the clothes themselves.

The neckline is one example. Drawing on UNITED ARROWS’ expertise in garment making, the cuts are designed to both frame the décolleté beautifully and accommodate daily skin care. Close-fitting silhouettes are combined with looser forms that allow the body room to move, creating contrast while maintaining a relaxed sense of comfort.

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From moments of rest at home to stepping directly out into the city, the collection allows a single garment to move naturally through different parts of the day without drawing a rigid line between loungewear and citywear. That continuity is another expression of comfort for john masters UNITED ARROWS.

Choosing Comfort and Beauty by the Same Standard

john masters organics and UNITED ARROWS each have a history spanning approximately three decades. One is a beauty brand connecting people with nature; the other has enriched everyday life through fashion.

Their fields may appear different, but the collaboration brings together a shared belief that comfort and beauty can coexist naturally within everyday life.

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That relationship is also reflected in the brand colors. A deep, understated Slate Blue is paired with the quiet presence of Slate White, expressing an equal meeting of the two brands, with neither taking precedence over the other.

The brand encapsulates its philosophy in the phrase: “Feel-Good Things Born From the Skin.”

Cosmetics care for the skin, clothes envelop the body, and everyday objects shape the time we spend at home. john masters UNITED ARROWS proposes a lifestyle in which fashion and beauty flow together, with the things around us selected according to an intuitive sense of what feels good.

The first season spans loungewear, citywear, and home essentials. POP UP stores will also be held at NEWoMan Shinjuku from September 24 through October 12, followed by Shibuya Scramble Square from October 16 through November 3.

Starting with the skin when thinking about clothes. As the boundaries between beauty and fashion continue to evolve, this simple idea introduces another way of considering what we choose to wear.