Breitling's Navitimer, a shining symbol of aviation watches, now comes in a special edition made just for Japan.

Seiko Lukia, popular with many working women, has launched a new line, "I Collection."

Introducing a new, stripped-down black version of Duffer's classic "Van der Rohe Barcelona Chrono"

A classic design and a groundbreaking movement that utilizes cutting-edge technology. ORIENT STAR's 70th anniversary "Skeleton" model has been released.

Inspired by the emotional landscapes unique to Japan, Seiko releases five limited edition models to commemorate its 140th anniversary

Joe's Watch "Alsta" will be selling a 50th anniversary model of the Note Scaph equipped with a Swiss movement, limited to 100 pieces worldwide.

Swatch celebrates love's most important day of the year with a witty new collection and campaign

"FENDI Yellow" accents the new Fendi Selleria Man watch with GMT function.

Swiss-made mechanical watch "Cru Automatic" releases a diamond edition limited to 20 pieces worldwide

Van Cleef & Arpels' new Lady Fairy Watch features a fairy telling the passage of time with a magic wand.

Pikachu silhouette arranged in camouflage pattern! BABY-G releases Pokémon collaboration model

Professional tennis player Naomi Osaka appointed as TAG Heuer's new brand ambassador

Custom watch maker DIW releases the "GT COLLECTION" inspired by vintage supercars

The Tissot Boutique Ginza will finally open on January 30th, and three limited edition models will be released to commemorate the opening.

Seiko's "SAKURA Blooming" series is back this year! The dial depicts a butterfly gracefully flying through a garden of cherry blossoms.

Franck Muller opens its first online boutique in Japan, featuring items not available in regular stores.