It is the power of creation that brings joy and hope to our daily lives as we encounter the unknown. The 31st edition of FASHION HEADLINE’s creator series, Our Fashion Story, focuses on GUCCI.

GUCCI’s Pre-Fall 2026 collection, Generation Gucci, is an exploration of how the house’s heritage, memories, and aesthetic codes can be carried forward to a new generation. Presented as Demna’s first pre-collection for the house, it revisits elements that have defined Gucci across the decades—from the 1970s through the 1990s and early 2000s—while placing them within a contemporary context. Rather than indulging in nostalgia, the collection suggests that the past remains relevant only when it continues to evolve, creating new meanings for the present and future.

This time, photographer Hidenobu Kasahara presents “GUCCI × New Retro,” a visual story that reinterprets Gucci’s 2026 Pre-Fall collection, Generation Gucci, through his own lens. As reverence for the past meets a modern sensibility, a new vision of retro emerges—one that quietly connects memory, inheritance, and the future.





Our Fashion Story_vol.31 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE

Our Fashion Story
vol.31

GUCCI
×
New Retro

Our Fashion Story_vol.31 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



SHIRT ¥311,300
SKIRT ¥379,500
SHOES ¥181,500
RING ¥90,200













Our Fashion Story_vol.31 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE


SHIRT ¥272,800
PANTS ¥330,000
SHOES ¥181,500
RING ¥90,200
BAG Reference Item











Our Fashion Story_vol.31 / photo by Hidenobu Kasahara ©︎FASHION HEADLINE



SHIRT ¥291,500
SKIRT ¥352,000
BAG ¥396,000








《Our Fashion Story vol.31: Staff Credit》
Photographs & Art Direction: Hidenobu Kasahara
Hair: Akio Matsumoto
Make-up: Mariko Suzuki
Model: Lana Shizuka


>>For other Our Fashion Stories, click here