"BAO BAO ISSEY MIYAKE" x Naomi Hirabayashi collaboration bag, limited edition at Isetan and Parco

Model AMO is also captivated! The world exhibition of fake sweets "Milky Way" is being held

The aim of the collaboration between Isetan Men's and Pitti Immagine Uomo

A limited-time event featuring cool sweets has started at Isetan Shinjuku. Edible planets are also available.

FACETASM's Hiromichi Ochiai presents YUKATA, a traditional and streetwear collection [Ask the Designer]

HACCI has launched a new soft serve ice cream that will make you beautiful! [Summer Dessert Special]

Obusedo Chestnut Ice Cream from Shinshu, Nagano, a Secret Shop, Now Available in Shinjuku! [Summer Dessert Special]

Tokyo's coolest sweets proposed by food design school L'Ecole Vantan! [Summer Dessert Special]

Anrealage's Kunihiko Morinaga proposes a new concept of three-dimensional YUKATA [Ask the Designer]

A limited edition shop of Fuglen from Oslo, Norway, the coffee kingdom, has opened in Shinjuku!

Yamaguchi Sota: Proposing the "future yukata" with four Tokyo brands [Asked 10 stylists]

The flower-filled "Plantica" x "Moonbat" collaboration umbrella is selling well and sales are expanding

A pop-up shop featuring bags, "Mame," has opened, featuring one-of-a-kind pink accessories and special items.

Julius pop-up shop opens at Isetan Men's Building. Collaboration items with Kuboram available.

Mina Perhonen meets popular brands. Tanabata event held at Isetan

[INTERVIEW] Extending the lifespan of design. Design team "Semi"