Isetan Mitsukoshi launches new men's brand "Airdim." What is the "idea behind the creation of the brand" as told by the buyer in charge?

"Hokkaido Exhibit: Eat Seasonal Ingredients" at Shinjuku Isetan. Luxurious bluefin tuna, king crab gratin, Michelin-starred ramen, and even a Gurunavi collaboration menu!

Shinjuku Isetan proposes "adult and neat" styles for graduation ceremonies, entrance ceremonies, and new beginnings

Accessories that will add a touch of elegance to your everyday style and make a great gift for White Day [Pick Up Accessories vol.5]

Recommended by mom models and stylists, special kids' items selected at Shinjuku Isetan

GOOD DESIGN SHOP pops up at Isetan Stage. Comme des Garçons reissued T-shirts and other limited edition items on sale

Fendi's "Flower Land" opens at Shinjuku Isetan. New Spring/Summer 2016 bags and limited edition Peekaboo bags also on sale.

50 couples (100 people) invited to the Ginza Mitsukoshi x Harper's Bazaar Cherry Blossom Night Party

Tod's will release a Japan-exclusive model of its iconic Gommino shoes on the 9th. A limited-edition tote bag will also be available at Shinjuku Isetan.

Sailor Moon and Isetan collaborate! Anna Sui and Samantha limited edition items also on sale

Shinjuku Isetan uses AI from stylists Naoko Okusa and Kyoko Kame to propose new styling ideas

The store offers high-tech beach suits from around 30 brands, including Isetan Men's, Issey Miyake Men's, and N. Hari.

Silky-looking Japanese and Western sweets now available at Shinjuku Isetan

Nagoya Isetan House women's fashion, condensed with the DNA of Shinjuku Isetan [ISETAN HAUS--2/2]

Isetan House in Nagoya promotes "FUN," "POP," and "Well-Being" [ISETAN HAUS--1/2]

Anna Sui & Keita Maruyama launch new brand of miscellaneous goods. Available at Isetan Mitsukoshi stores.