Supporting Tohoku's recovery with natural hand cream made from camellia, grown in Kesen, Sanriku

Isetan Natural Beauty Hall of Fame, Be Apo Summary [Worldwide Edition]

Isetan Natural Beauty Hall of Fame, Be Apo Summary [Australia Edition]

A roundup of Isetan's natural beauty salon, Be Apo, perfect for those long autumn nights [UK Edition]

American superfood "Navitas Naturals" arrives in Japan. Fair held at Isetan Shinjuku

Soaptopia opens a limited-time store at Shinjuku Isetan. Advance sales of soap contest winning works will also be available.

Isetan Natural Beauty Hall of Fame, Be Apo Summary [US Edition]

Brazilian Wax's first pop-up shop opens at Isetan Apothecary

Choose from a variety of budget-friendly beauty gifts for Mother's Day, including hands-on head therapy

The popular Colours Bergamot Pear. Also collaborated with Dictionary.

Become beautiful from the inside out. Kasuko Hayasaka holds a pop-up event at Isetan

SPUR x Shinjuku Isetan "Traveling Cosmetic Kit" Limited Release. Dream collaboration with Ludlow x John Masters

Shifa Dubai, the cosmetics brand used by Middle Eastern royal families, now available at Shinjuku Isetan

British Herb Pharmacy arrives in Japan. Nationwide pre-sale at Shinjuku Isetan

Hungarian hot spring skincare arrives in Japan for the first time. Available at Isetan Apothecary

Valentine's Day event held on the second basement floor of Shinjuku Isetan. Austrian chocolate "Zotter" debuts