Why did The Pool Aoyama open at Shinjuku Isetan? Inside Hiroshi Fujiwara's mind [INTERVIEW] 1/4

The Pool, designed by Hiroshi Fujiwara, will be a one-week limited pop-up at Isetan Shinjuku. The theme will be kept secret until the day of the event.

Hiroshi Fujiwara's pool is black. Hike and White Mountaineering are also black.

Nishiyama Toru's "Olive" opens at Fujiwara Hiroshi The Pool. Fragment x N Hari limited edition MA-1 jacket on sale.

Azuma Makoto's flower shop "AMKK" opens for a limited time at Fujiwara Hiroshi's The Pool Aoyama

Alice and Faline popped out to Shinjuku Isetan with JUN!

The legendary beach cafe, Cafe Drope La Mer, returns to Hayama this year

Jun opens Biotope store at Isetan. Many domestic and international collaboration items available.

Bonjour Records opens Brazilian-themed shop at Isetan Brazil Fair

Jun opens second Biotope store in Osaka. Will it revive the Horie area?

Salon Adam et Rope's second store opens in Kansai. 40% of sales are accounted for.

Bonjour Records x Colette releases a compilation album. Limited to 2000 copies.

A pool directed by Fujiwara Hiroshi to open in Aoyama?

Jun opens concept store at Shinjuku Isetan

Wildlife Tailor fashion event at Shin-Maru Building. Free haircuts, DJs including Nobukuni Taishi

Building Blocks exclusive shop opens at Optitude. Tassel class held.