Organic cotton brand SkinAware pops up at Ones by Sosu in Harajuku, offering limited-time lunch menu

British lingerie brand Chris Sonic pops up at Omotesando ROCKET

Silk for everyday wear. Men's brand "LOOK SEA" debuts. Pop-up held at Isetan Men's

Dress Herself, a new brand from snowy Niigata, offers warm everyday wear you'll want to wear for the rest of your life.

Kishimari x Wacoal hold exhibition to enjoy lingerie in a fantasy world

Stella McCartney launches new "sweet pink" lingerie to support breast cancer awareness

Theater Products opens a limited-time "lingerie-like" shop at Isetan Shinjuku

Lingerie brand "Chiyono Anne" will be showcasing its first collection at GALLERY MUVEIL. A two-day limited exhibition is currently being held.

Stella McCartney releases lingerie set to support breast cancer awareness

Introducing the first "underwear-clad & articulated" Fuchico in the series! Named "The Angel Who Descended into the Valley"

Ginza Mitsukoshi is holding a design contest for cultural students. The most popular "boxer shorts" will be commercialized.

Mika Ninagawa and Parfage collaborate for the second time, bringing back the "glossy" floral lingerie

Nozomi Sasaki becomes a lingerie designer! "with NOZOMI" debuts

Calvin Klein underwear store opens in Omotesando for a limited time

Kyoko Tanaka x AyaBambi present Wacoal lingerie in a fashionable style. Pop-up at Shinjuku Isetan

"The more times a girl feels a "Kyun" (heart flutter), the more beautiful she becomes." Peach John's new commercial and special movie starring Saeko released