The fusion of the good old and the new digital elements: a form of innovation. VELDT, Hitoshi Nonokami -- 2/2 [INTERVIEW]

The philosophy behind the Japanese smartwatch "VELDT SERENDIPITY". VELDT's Jin Nonokami -- 1/2 [INTERVIEW]

Transform yourself into a poster face with Katsuya Kamo's "Art Headpiece"! Special photo spot at Isetan Mitsukoshi

Shinjuku Isetan is offering a "Summer Vacation for Adult Women" event where you can create your own custom items, both digitally and by hand.

Coach launches LINE campaign to win tickets to Ariana Grande's first solo concert in Japan

Asia's first "Decoded Fashion" will be held on July 9th, with Condé Nast as the organizer. The competition partner is Isetan.

ANREALAGE x SOMARTA to hold fashion exhibition using digital technology

Farfetch Discover launches in Japanese, introducing hidden gems not found in guidebooks through creators from around the world

Retail Revolution: The Future of Retail Technology Brought About by Smartphones and Digital [SXSW vol.4]

Mass Customization: Customization brought to the masses through 3D printing [SXSW vol.3]

Material Forward - How far will wearable technology advance fabrics? [SXSW vol.2]

A look at "SXstyle," the fashion category that debuted at SXSW, the Paris Fashion Week of the IT world [SXSW vol.1]

Dior unveils the world's first 3D headset, allowing users to experience the backstage of a runway show

Will SENSY, the AI app that learns your "sense," change the future of shopping?

Apple Watch Store opens at Shinjuku Isetan! Try-on and reservation available in jet-black store

Discover "Tokyo" at Shinjuku Isetan! Rhizomatiks Manabe x Anrealage custom-made T-shirts, virtual experience