What does the editor-in-chief of the British information magazine "Monocle" think about good business? [Recommended by Shimada Foreign Books]

Shiseido and Isetan Mitsukoshi collaborate to release new room fragrances that express the four seasons of Japan

Air France releases a love and pop commercial that's all about France

Coca-Cola Life is a new product aimed at LOHAS-conscious adults. Campaigns are being held on Instagram, in commercials, and at collaboration cafes.

Sugar-free sweets shop opens in Tokyo for the first time, limited time offer until White Day at Nakano Marui

Tokyo Collection brands such as Christian Dada and Hanae Mori produce cocktails

Tokyo Station Hotel's limited-edition menu includes cherry blossom viewing sweets and cherry blossom French toast

Cherry Blossom Festival at The Garden Oriental Osaka, where you can enjoy the view of the "Cherry Blossom Passage" from the 13,000m2 garden

Remodeling the living and baby floor of Shinjuku Isetan. Bring fashion into your everyday life.

New tableware from Wedgwood featuring falling cherry blossoms. An elegant expression of the arrival of spring.

Brewing sake with traditional Japanese colors: Nippon IRO SAKE Project [Part 2]

Brewing sake with traditional Japanese colors: Nippon IRO SAKE Project [Part 1]