Fashion accessory brand Fossil's navy and rose gold watch combination has become a hit, driving rapid sales growth. It features a traditional and authentic navy leather strap paired with a rose gold case for a touch of elegance. Its fresh, unexpected color palette and everyday design are likely the reasons for its popularity. Yuri Arako, MD of the brand, said, "We've had a lot of backorders and inquiries since the release, and it's surpassed our expectations by leaps and bounds, rewriting the sales charts." The 2015-16 Autumn/Winter collection features four models in the navy and rose gold colorway: the GEORGIA ARTISIAN, the ORIGINAL BOYFRIEND, and the JACQUELINE AUTOMATIC. Furthermore, a new product for the holiday season, the "ORIGINAL BOYFRIEND MINI," will be added at the end of October. The "ORIGINAL BOYFRIEND MINI" is a smaller version of the already-released "ORIGINAL BOYFRIEND," and its design features a smaller case and double-padded leather strap, making it a watch that may be small but has a strong presence.

Fossil's appeal lies in its wide variety of unique designs that stimulate the brand's theme of "CURIOSITY." Fossil is a global company with the No. 1 market share in its home country of the United States. It will be exciting to see how Fossil's navy x rose hit will influence future trends in the watch industry.

■Fossil Official Website
www.fossil.com