Mercedes-Benz will open "Mercedes me Tokyo HANEDA," the first automotive brand information center within an airport, in Haneda Airport's Terminal 2 on July 22.
"Mercedes me Tokyo HANEDA" is the third store worldwide and the first in Asia for Mercedes-Benz's "Mercedes me" service, a service Mercedes-Benz is expanding globally. The decision to open a store at Haneda Airport was made to help more people become familiar with the Mercedes-Benz brand. The store will be managed by Stern Shinagawa, which has an official dealership agreement with Mercedes-Benz.
The gallery space surrounding the store will display the latest Mercedes-Benz models and provide customers with the latest Mercedes-Benz information. In addition, a lounge space will provide a place for customers to experience both brands using digital devices, and a collection shop will offer fashion and lifestyle goods, including travel items exclusive to Haneda Airport. Additionally, the restaurant and cafe space will collaborate with eggcellent BITES and Krispy Kreme Doughnuts to offer Mercedes-Benz original food and drinks exclusive to Haneda Airport.