Control Bear STORE TOKYO exclusive stuffed toys in 20 colors/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear x Nozomi Ishiguro limited edition T-shirt/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Yoichi Kawakami, CEO of Spiral Cute Co., Ltd./ Photo by Masashi Akiba © FASHION HEADLINE

A 3-meter balloon sculpture appears in front of Laforet Harajuku/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear's first video work will also be shown in advance in the store./ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO exclusive T-shirt and tote bag/ Photo by Masashi Akiba © FASHION HEADLINE

A popular unisex T-shirt/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear x Nozomi Ishiguro limited edition T-shirts available in two styles/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO exclusive stuffed toys in 20 colors/ Photo by Masashi Akiba © FASHION HEADLINE

40 to 50 percent of Control Bear's sales come from T-shirts/ Photo by Masashi Akiba © FASHION HEADLINE

A wide variety of accessories, including iPhone cases/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Control Bear STORE TOKYO/ Photo by Masashi Akiba © FASHION HEADLINE

Limited edition plush toys distributed exclusively to those involved at the preview the day before (left) and plush toys in collaboration with Colette (right)/ Photo by Masashi Akiba © FASHION HEADLINE

The direction of Control Bear STORE TOKYO is handled by the designer and creator of Control Bear, Chogo Uehara./ Photo by Masashi Akiba © FASHION HEADLINE