Hair styling brand MR. SMITH has arrived in Japan for the first time. It is currently available for pre-sale nationwide at a pop-up shop located on the first floor cosmetics section of the Isetan Shinjuku Men's Building until March 29th. Founded in Australia in 2014, MR. SMITH offers vegan-prescribed hair care products. To celebrate its launch in Japan, the pop-up shop will host a two-day consultation event on March 26th and 27th. Brand founder David Justin and his mother, world-renowned hairstylist Freda Rossidis, will be visiting Japan to introduce the products and offer styling suggestions. The pre-sale products include four types of shampoo and conditioner tailored to different hair types (for all hair types, for those concerned about dryness and other damage, for colored and wavy hair, and for scalp care), as well as treatments (oil and milk types) and styling items (two spray types and two cream types).

[Event Information]
"Consulting Event with David Justin and Freda Rossidis"
Venue: Isetan Shinjuku Men's Building, 1st Floor Cosmetics
Dates: March 26th and 27th (2:00 PM to 6:00 PM each day)