A new immersive entertainment space, “KAWAII MONSTER LAND - HARAJUKU -,” will officially open on February 13, 2026, beneath Tokyo’s iconic Takeshita Street in Harajuku. Conceived and creatively directed by artist Sebastian Masuda—known globally for shaping and exporting Harajuku’s kawaii culture—the venue unfolds as a walk-through live entertainment experience where show, music, food, and games merge into a single narrative journey.

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The project evolves the intellectual property of the internationally acclaimed KAWAII MONSTER CAFE. Rather than offering a space to simply observe, it invites visitors to become part of the story itself—an immersive environment where fantasy and participation intertwine.


A 60-Minute Immersive Live Experience
At KAWAII MONSTER LAND - HARAJUKU -, the experience is structured as a timed 60-minute program from entry to exit. The centerpiece show, “Monster Party,” features the venue’s signature “Monster Girls,” who guide guests through a vibrant, theatrical sequence. Visitors are not mere spectators; they are woven directly into the unfolding narrative.

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At the heart of the space stands a whimsical, sweets-inspired monument titled “Choppy’s Mel-Tea Cup Ride.” With an optional “Ride Pass,” guests can reserve the attraction for private photo sessions. Original food and drinks, interactive games, and a dedicated photo zone called “Kawaii Deco House” further expand the experience—each element seamlessly integrated into the storyline.

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Music plays a central role. Produced by RAM RIDER, who also composed for the original KAWAII MONSTER CAFE, the soundtrack functions not as background music but as a dramatic score connecting each scene—creating a structure reminiscent of a live musical. Crew uniforms are designed in collaboration with Harajuku-based fashion label 6%DOKIDOKI, reinforcing the district’s distinctive visual identity down to the smallest detail.



The Story of a Giant Amusement Park Beneath Harajuku

At a press conference held on February 9 ahead of the grand opening, Sebastian Masuda reflected:

“I’ve been nurturing this idea for about five years, and it has finally come to life.”

Following nearly two years of conceptual development and discussion, the core narrative emerged: a giant amusement park lies buried beneath Harajuku.

According to Masuda’s fictional mythology, colorful and joyful monsters once inhabited an underground wonderland. Over time, a cataclysm sealed it away, leaving it dormant beneath the city. The newly opened space represents the first stage of its “excavation.” The central ride is presented as one of the discovered attractions.

“There are still roller coasters and Ferris wheels yet to be uncovered. I want this story to continue expanding from here.”

Masuda emphasized that the space is not a finished destination but the beginning of a larger narrative—one envisioned to grow beyond Harajuku and reach audiences worldwide.

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The opening press conference welcomed members of idol group FRUITS ZIPPER, including Mana Manaka, as well as Bibian Murakawa and Rino Fukuyama of CANDY TUNE.

Manaka shared that the venue revived the excitement she felt when first visiting KAWAII MONSTER CAFE. Murakawa described it as “a dreamlike world reborn in Harajuku,” while Fukuyama expressed confidence that it would become a new landmark for the district. The next generation of Harajuku culture stood witness to its revival.

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From Harajuku to the World, Once Again

“I want this to be a story where new discoveries keep emerging and spreading across the world.”

Masuda’s words conveyed both a deep affection for Harajuku and an outward-looking vision. The fictional underground amusement park can be read as a metaphor for Harajuku culture itself—an invisible energy rising to the surface, continuously attracting and inspiring people across borders.

This marks only the first chapter. The story has just begun.

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