Dior Celebrates Jonathan Anderson’s First Collection with Immersive Installations Worldwide

To celebrate the launch of Jonathan Anderson’s first collections for Dior, the House is unveiling a series of distinctive installations across its boutiques worldwide. From emblematic department stores such as Le Bon Marché in Paris to Selfridges in London, as well as pop-ups specially devised for the occasion, these displays mark the arrival of a new creative chapter.

Courtesy of DIOR

A joyful homage to the archives, the immersive scenographies playfully reinterpret the boxes from Dior’s very first boutique, known as Colifichets. Paying tribute to the signature gray of 30 Montaigne, the installations fill the space entirely—spilling into window displays or rising vertiginously in wonky towers, carried by mischievous bellboys pretending to be tightrope walkers.

Courtesy of DIOR

Equally mischievous and charming, graceful and acrobatic models animate these theatrical settings, climbing the playful structures or eagerly opening the magical cases to reveal the Dior creations designed by Jonathan Anderson. Among them are the reinvented Lady Dior, the Dior Book Tote embroidered with the covers of literary classics, unprecedented Dior Bow bags, revisited Dior Normandie bags, Dior Roadie shoes, Dior Archie loafers, and a refined selection of ready-to-wear pieces.

Courtesy of DIOR

Here, the masculine and feminine universes converge, as heritage and future merge to give life to a new Dior look—imbued with witty audacity and freshness. This creative renewal can be discovered in Dior boutiques nationwide, on the official online boutique, and at a special pop-up held at Isetan Shinjuku from January 14 to January 20.