To mark the launch of its Spring/Summer 2026 collection “Reflection,” Mame Kurogouchi unveils the Tokyo Look visual series, created in collaboration with photographer Mayumi Hosokura.

Photo by Mayumi Hosokura
Shot around Hanegi in Setagaya, where the brand’s atelier is based, the images trace the quiet interplay of intimacy and subtle tension that underpins the collection. Hosokura’s refined perspective adds an accent to the world of “Reflection,” revealing details that often go unnoticed in everyday scenery.

Iconic floral motifs reappear through a range of techniques—three-dimensional embroidery, appliqué sweats, jacquard denim, and delicate floral knits and dresses—offering a nuanced view beyond the runway context.

A visual-led selection from the Tokyo Look series follows below.

Photo by Mayumi Hosokura
Photo by Mayumi Hosokura
Photo by Mayumi Hosokura
Photo by Mayumi Hosokura
Photo by Mayumi Hosokura
Photo by Mayumi Hosokura
Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura

Photo by Mayumi Hosokura