YR ONLINE, a service provided by YR Japan Co., Ltd. that connects customization experiences to online shopping, has collaborated with LAVANDA, a fashion brand produced by Misako Uno (AAA) and operated by STORIA Inc. (headquarters: Minato-ku, Tokyo).
This project is in conjunction with Misako Uno's new song "Stand UP!", which will be released digitally on July 17th, and will see the sale of customizable "STAND UP T-shirts" from 6:00 PM on the same day as the "#YR_LAVANDA" campaign. The T-shirts feature three main graphics featuring photos of producer Misako Uno, taken exclusively for this event, and can be combined with lyric designs to create a unique design experience.
A portion of the proceeds from the T-shirt sales will be donated to the Japan Student Services Organization (JASSO), an independent administrative institution, to support students as they strive for a bright future in this new COVID-19 era.
This campaign embodies LAVANDA's hope that it will "provide an opportunity for people to live their lives positively and be true to themselves in this COVID-19 era."
Introducing the LAVANDA x YR ONLINE Service
Using the cutting-edge smartphone app "YR," which allows anyone to intuitively enjoy design, you can combine the main graphics, featuring photos of producer Misako Uno, taken exclusively for this project, with the lyric designs to create a unique design experience.
Comment from LAVANDA producer Misako Uno
"Our new song, “Stand UP!”, was created with a strong desire to face the era of COVID-19, and the #YR_LAVANDA STAND UP T-shirt is a one-of-a-kind design that embodies the lyrics. This project is filled with the hope that we can walk forward with our own unique style and positive attitude, and that we can overcome this together."
LAVANDA x YR T-shirt details
From 18:00 on Friday, July 17th to 23:59 on Sunday, July 26th
STAND UP T-shirt
Price: 6,000 yen + tax
Color: WHITE
Size: Free (Length 75cm / Bust 112cm / Shoulder width 52cm / Sleeve length 18cm / Cuff width 21cm / Hem width 56cm)
Special page: https://lavanda.jp/pages/yr_lavanda (Purchases start at 6:00 PM on Friday, July 17th)
-About LAVANDA-
LAVANDA -LA DOLCE VITA-
Producer Misako Uno (AAA) started this fashion brand with the idea that "when you go out wearing LAVANDA clothes, a wonderful story will be born..." Since its launch on March 1, 2020, the brand has been gaining attention as a new adult fashion brand with the brand concept of "dressing in the sweet scent of lavender in your everyday life, with gentle sexiness and a carefully crafted silhouette, and a basic style for adults that doesn't overreach themselves."
-Sales Site-
http://www.lavanda.jp
-LAVANDA Official Instagram Account-
https://www.instagram.com/lavanda.jp/
-LAVANDA Official Twitter Account-
https://twitter.com/LAVANDAjp
-About YR Japan Co., Ltd.-
With the concept message of “LIVE CUSTOMIZATION, INTERACTIVE CREATION”, the service started in London as a service that allowed anyone to easily create custom designs. It gained popularity for being able to create a variety of items such as t-shirts and tote bags in just minutes, and has since developed into a variety of collaborations with fashion brands and companies around the world. In September 2017, the company began operations in Japan as YR JAPAN Co., Ltd.
Website: https://www.thisisyr.jp
-YR Japan official Instagram account-
https://www.instagram.com/yrlive_japan/
-YR Japan official Vimeo account-
https://vimeo.com/thisisyr/
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