[Updated] In the House, created by husband and wife stylist MASAH and model Imajuku Asami, opens today at Shinjuku Isetan!（40/46）
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
Parka 10,000 yen / IN THE HOUSE
Parka: 16,000 yen / IN THE HOUSE
bag
cap
Style
Tumbler 3,000 yen / IN THE HOUSE
F.C.Real Bristol
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
Kick bike: 18,000 yen / NEIGHBORHOOD ONE THIRD
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
T-shirt: 11,000 yen / FACETASM
T-shirt 3,000 yen / TEG TEG
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
Denim jacket: 19,000 yen / Levi's®
Denim jacket: 19,000 yen / Levi's®
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!/ ©️FASHION HEADLINE
IN THE HOUSE, a select shop run by husband and wife team MASAH and Imajuku Asami, will be holding a pop-up shop at Isetan Shinjuku!
![Our Fashion Story [vol.30_DRIES VAN NOTEN × Becoming ── Between Youth and Adulthood]](https://wrqc9vvfhu8e.global.ssl.fastly.net/api/image/crop/533x712/images/upload/2026/07/01b99a206fd73cfa2ca8ee93cc6d537a.jpg)
FASHIONOur Fashion Story [vol.30_DRIES VAN NOTEN × Becoming ── Between Youth and Adulthood]
LIFEThe World of Sencha — Japanese Green Tea — A Journey from Leaf to Cup, Experienced in Shizuoka
FASHIONsacai Spring/Summer 2027 Men’s Collection — THE NEW CLASSICS: Deconstructing the Classic to Set It in Motion Again
FASHIONDior Fall-Winter 2026–2027 Haute Couture - Jonathan Anderson and the Grammar of Form
FASHIONAliens Next Door, Aliens Within: Taro Horiuchi’s New Language for kolor Spring/Summer 2027