rag & bone's denim line, rag & bone / JEAN, will open a pop-up shop on the second floor of the Isetan Shinjuku store from April 9th to 15th. The brand's denim is made with materials made in Japan and sewn in the USA. The shop will offer an early release of this year's High Summer collection, including new items from the Spring/Summer 2014 collection. Limited-edition items will also be available. There will also be a photo booth offering a simulated experience of the "DIY Campaign," an online project launched by rag & bone in 2011. Models are given clothing and a camera, and are free to self-produce, from styling to photography, to create advertising visuals. Past participants include Miranda Kerr, Lily Aldridge, Karolina Kurkova, Poppy Delavigne, and even Japanese model Nana Eikura.

Photos taken at the booth can be printed on stickers with original frames, and can also be sent by email. 30 participants will also be randomly selected to receive an original bandana.