
Nogizaka46 members are collaborating with Isetan to create fashion items themed around their own real-life lessons, titled "Okeiko Girl." The collection will be showcased at Isetan Girl on the second floor of the Isetan Shinjuku Main Building from March 2nd to 8th. This marks the second collaboration between Nogizaka46 and Isetan, and aims to propose a culture-fashion mix for the daughters of wealthy families, focusing on "lessons." The members met with brand designers to develop products based on the lessons the members themselves actually took. Ikuta Erika, the only member of the group to attend a music college, collaborated with BLUE LABEL CRESTBRIDGE on a piano theme. Dresses, cardigans, and other items will be created based on requests from Ikuta, who actually plays the piano. Also based on the piano theme, Sakurai Reika will design dresses, skirts, and tops with Maglie par ef-de. The theme for the collection will be ballet, with Ito Marika and Wakatsuki Yumi taking inspiration from the ballet piece "Swan Lake" to create black and white items with DOLLY GIRL BY ANNA SUI. Nogizaka46's biggest fashion lover, Ito Marika, will collaborate with MIKIO SAKABE and Jenny Fax. Items will include those inspired by ballet costumes that Ito found memorable, as well as tote bags featuring photos from her childhood. Shiraishi Mai, who has garnered attention for her cooking skills, will also be focusing on cooking. She will be offering a Syuku Cocoro apron and Mademoiselle TARA fashion items, the colors and patterns of which she personally selected to help people enjoy cooking.
In addition, Nishino Nanase, the creator of the mysterious character "Doiya-san" familiar to fans, has collaborated with HoneyBunch Mutual and Mikio Sakabe on an art theme. Her handwritten Doiya-san will appear on textiles, T-shirts, and other items, making it an item not to be missed by fans alone.
FASHION HEADLINE has an exclusive look at the collaboration between Nogizaka46 members and fashion brands. Details will be published on the website at a later date.








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