On September 8, 2021, Gucci, the global fashion brand that is attracting attention, will release its new fragrance, "Gucci Flora Gorgeous Gardenia Eau de Parfum." This fruity floral scent, centered around white gardenia, said to possess mystical powers, exudes a gorgeous yet delicate sweetness. It will transport you to a fantastical world filled with joy. Ahead of the nationwide release, a promotion commemorating the release will be held from September 1st at the Cosmetics/Promotion 2 section on the first floor of the Isetan Shinjuku Main Building.
About Gucci Flora Gorgeous Gardenia≫≫https://bit.ly/2ULRDys
■Fragrance
"Gucci Flora Gorgeous Gardenia" is a joyous fruity floral fragrance centered around white gardenia, a flower prized for its beauty since ancient times and said to have been used in elixirs of immortality and magical potions.
The gorgeous white gardenia is blended with warm jasmine grandiflorum absolute and lively pear blossom accord. Brown sugar accord adds a subtle sweetness to the afterglow.
■Bottle Design
The bottle design is like a beautiful object, combining a lacquered pink glass bottle with a lustrous gold cap. The center of the bottle features Gucci's iconic floral motif, reimagined by Creative Director Alessandro Michele. The reimagined floral motif is also featured abundantly on the outer box, made of sophisticated ribbed paper, evoking a joyful and fantastical world.
■Advertising Campaign
https://youtu.be/hh-WjsqAbxI
The campaign muse for the new fragrance is Miley Cyrus, a multi-platinum-selling artist, songwriter, and pioneering figure. Directed and photographed by artist Petra Collins, the #FloraFantasy advertising campaign is a journey through a candy-pink world, a pop-filled world inspired by Japanese anime. Miley Cyrus stars in the story, surrounded by her perfectly groomed white poodle and fluffy Persian cat. She enters her home with its white picket fence and manicured flower beds, cuddles with animals in the garden, and then heads to the beach while playing electric guitar. Evoking rock icons of yesteryear yet ahead of her time, Miley perfectly embodies a generation driven by authenticity and self-expression. Various scenes, saturated in pink and pastel colors, give the film a surreal atmosphere, transporting viewers to an animated dreamscape. Flora Fantasy is where real life transforms into a completely different dimension. As Miley transforms into her illustrated characters, viewers are transported to a world of imagination, filled with the breath of nature. The Gucci Flora Gorgeous Gardenia fragrance bottle then reappears at the center of the image, surrounded by a variety of flowers, as Miley returns to her true self.
#FloraFantasy
【Pre-release Event & Launch Campaign Information】
Ahead of the nationwide release, the fragrance will be available at Isetan Shinjuku from Wednesday, September 1st! A promotional event will be held to commemorate the pre-release. Special benefits will also be available exclusively at the event.
Date and Time: Wednesday 1st September - Tuesday 14th September 2021
Location: Isetan Shinjuku Main Building 1st Floor, Cosmetics/Promotion 2
For more details click here≫≫https://latelierdesparfums.jp/blogs/news/gucci-202109
*Due to various circumstances, business days, hours, events, etc. may be subject to change. Please check with Isetan Shinjuku or on their website.
Gucci Flora Gorgeous Gardenia Eau de Parfum
50mL 13,310 yen / 100mL 17,380 yen (both tax included)
Nationwide release: Wednesday, September 8, 2021
Pre-release: Wednesday, September 1, 2021, at the Fragrance Corner on the 1st floor of the Main Building of Isetan Shinjuku
Click here for company press release details
About Gucci Flora Gorgeous Gardenia≫≫https://bit.ly/2ULRDys
■Fragrance
"Gucci Flora Gorgeous Gardenia" is a joyous fruity floral fragrance centered around white gardenia, a flower prized for its beauty since ancient times and said to have been used in elixirs of immortality and magical potions.
The gorgeous white gardenia is blended with warm jasmine grandiflorum absolute and lively pear blossom accord. Brown sugar accord adds a subtle sweetness to the afterglow.
■Bottle Design
The bottle design is like a beautiful object, combining a lacquered pink glass bottle with a lustrous gold cap. The center of the bottle features Gucci's iconic floral motif, reimagined by Creative Director Alessandro Michele. The reimagined floral motif is also featured abundantly on the outer box, made of sophisticated ribbed paper, evoking a joyful and fantastical world.
■Advertising Campaign
The "Gucci Flora Gorgeous Gardenia" advertising campaign is a new attempt to reinterpret the world of flowers in unexpected ways. The inspiration came from Miley Cyrus, an artist with a rock and roll spirit and eclectic personalities. Who said that a rock and roll personality couldn't live in a floral world and embody the Flora realm? "Creative Director Alessandro Michele
https://youtu.be/hh-WjsqAbxI
The campaign muse for the new fragrance is Miley Cyrus, a multi-platinum-selling artist, songwriter, and pioneering figure. Directed and photographed by artist Petra Collins, the #FloraFantasy advertising campaign is a journey through a candy-pink world, a pop-filled world inspired by Japanese anime. Miley Cyrus stars in the story, surrounded by her perfectly groomed white poodle and fluffy Persian cat. She enters her home with its white picket fence and manicured flower beds, cuddles with animals in the garden, and then heads to the beach while playing electric guitar. Evoking rock icons of yesteryear yet ahead of her time, Miley perfectly embodies a generation driven by authenticity and self-expression. Various scenes, saturated in pink and pastel colors, give the film a surreal atmosphere, transporting viewers to an animated dreamscape. Flora Fantasy is where real life transforms into a completely different dimension. As Miley transforms into her illustrated characters, viewers are transported to a world of imagination, filled with the breath of nature. The Gucci Flora Gorgeous Gardenia fragrance bottle then reappears at the center of the image, surrounded by a variety of flowers, as Miley returns to her true self.
#FloraFantasy
【Pre-release Event & Launch Campaign Information】
Ahead of the nationwide release, the fragrance will be available at Isetan Shinjuku from Wednesday, September 1st! A promotional event will be held to commemorate the pre-release. Special benefits will also be available exclusively at the event.
Date and Time: Wednesday 1st September - Tuesday 14th September 2021
Location: Isetan Shinjuku Main Building 1st Floor, Cosmetics/Promotion 2
For more details click here≫≫https://latelierdesparfums.jp/blogs/news/gucci-202109
*Due to various circumstances, business days, hours, events, etc. may be subject to change. Please check with Isetan Shinjuku or on their website.
Gucci Flora Gorgeous Gardenia Eau de Parfum
50mL 13,310 yen / 100mL 17,380 yen (both tax included)
Nationwide release: Wednesday, September 8, 2021
Pre-release: Wednesday, September 1, 2021, at the Fragrance Corner on the 1st floor of the Main Building of Isetan Shinjuku
Click here for company press release details
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