SHIBUYA109 Entertainment has announced a special collaboration campaign, “BLACKPINK in SHIBUYA109,” to be held at SHIBUYA109 Shibuya from January 15 to January 28, 2026. The project brings together the global influence of BLACKPINK and the fashion-driven identity of SHIBUYA109, transforming the iconic building into a celebration of music, style, and youth culture.

Courtesy of SHIBUYA109

Throughout the campaign period, exclusive visuals of BLACKPINK—created specifically for this project—will appear across the interior and exterior of the building. Original campaign videos will also be broadcast on large-scale signage, including the entrance screens and surrounding city media in Shibuya, extending the presence of the collaboration beyond the venue itself.


A key highlight is the BLACKPINK POP-UP STORE, opening in two cities. The Tokyo store opens earlier on January 9 at SHIBUYA109 Shibuya, followed by the Osaka location at SHIBUYA109 Abeno from January 21. The POP-UP STORE features collaboration items created with fragment, the design project led by Hiroshi Fujiwara, blending BLACKPINK’s visual identity with fragment’s refined streetwear aesthetic.
In Tokyo, shoppers will also find SHIBUYA109-exclusive items, available only at the Shibuya venue.


Courtesy of SHIBUYA109

In addition to merchandise, the campaign includes multiple audience engagement initiatives. Visitors can participate in prize draws for campaign posters and POP-UP STORE items, receive limited-edition logo stickers with qualifying purchases, and download exclusive smartphone wallpapers via SHIBUYA109’s official LINE account.
Please note that entry restrictions and advance reservations may apply on selected dates due to expected demand.

By merging music fandom with fashion retail and urban media, “BLACKPINK in SHIBUYA109” presents more than a promotional event—it positions SHIBUYA109 as a cultural platform where global pop and Japanese street fashion intersect.