Fitz Corporation's cosmetics series, Love Switch, will release the Pink Brown Long Mascara (1,575 yen) in collaboration with Sweets Paradise, an all-you-can-eat sweets restaurant, on January 11, 2014. It boasts an authentic bitter chocolate scent and contains three beauty ingredients—panthenol, collagen, and pearl extract—as well as cocoa extract. Like the regular product, the curl-keeping film formula keeps lashes curled upward, while the pink-brown fibers create a natural, moist look. It can be removed with warm water. The special red packaging is Sweets Paradise's theme color, and the mascara bottle features a chocolate-colored border. Love Switch, launched in May 2009, proposed makeup using a pink-brown color, which was rare at the time, and its first product, the Long Mascara, achieved cumulative sales of 380,000 units. This is the third time the company has released chocolate-related items to coincide with Valentine's Day, and previous collaborations have included Fujiya Look and Tirol Chocolate.