On February 25 (local time), FENDI unveiled its Fall/Winter 2026–27 collection in Milan. The show marked the first collection for the House by Chief Creative Officer Maria Grazia Chiuri.
Courtesy of FENDI
At the center of the collection is a simple yet resonant motto:
“Less I, more us.”
The phrase reflects Chiuri’s approach to creative work while echoing the legacy of the five Fendi sisters who shaped the identity of the Roman house. It proposes a vision in which individual expression coexists with shared intention, emphasizing collaboration and collective creativity as essential values in fashion today.
Courtesy of FENDI
The collection also revisits the relationship between clothing and the body. Rather than disciplining the body, garments are conceived as companions to its impulses and desires, making them visible and tangible. In this sense, the wardrobe becomes a kind of personal geography, where clothes represent encounters, memories, and exchanges accumulated through life.
Courtesy of FENDI
On the runway, men and women walked together, dissolving the conventional separation between masculine and feminine wardrobes. Here, femininity and masculinity are no longer opposing categories but descriptive qualities that coexist within everyday clothing.
Courtesy of FENDI
Artistic dialogue forms another key dimension of the collection.
The work of Italian artist Mirella Bentivoglio, known for her exploration of the relationship between language, image, and object in visual poetry, becomes a point of reference. In collaboration with the Archivio Mirella Bentivoglio, FENDI has reinterpreted jewelry originally conceived by the artist in the early 1970s. These pieces are presented not merely as adornments but as wearable poetic objects—forms that carry thought, ambiguity, and memory.
Courtesy of FENDI
The collection also includes a collaboration with multidisciplinary artist SAGG Napoli, whose statements appear on garments such as football scarves and T-shirts. Phrases like “Rooted but not stuck” and “Loyal but not obedient” are structured through affirmation and limitation, expressing the idea that belonging requires balance rather than conformity. Through these messages, a contemporary vision of sisterhood emerges—one grounded in autonomy, responsibility, and mutual respect.
Courtesy of FENDI
Another central concept of the collection is “Echo of Love.”
This idea reflects a renewed perspective on garments as vessels of memory.
Through practices such as restyling and regeneration, clothing is understood not simply as a consumable object but as something that evolves alongside the person who wears it. Revisiting and reshaping garments becomes an act of continuity—one that connects personal history, craftsmanship, and contemporary sensibilities. In this context, fashion aligns with the concept of emotional durability, emphasizing the lasting significance of objects beyond their immediate function.
Courtesy of FENDI
“Less I, more us.”
The phrase does not diminish individuality; rather, it proposes a way of rethinking relationships through it.
In this first chapter for FENDI, Maria Grazia Chiuri brings together artistic collaboration, personal memory, and the tactile presence of clothing, offering a collection that reflects on identity, connection, and the lived experience of fashion.
Maria Grazia Chiuri / Courtesy of FENDI
Contact
FENDI Japan
TEL: +81 120-001-829 (Toll-free within Japan)
Courtesy of FENDIAt the center of the collection is a simple yet resonant motto:
“Less I, more us.”
The phrase reflects Chiuri’s approach to creative work while echoing the legacy of the five Fendi sisters who shaped the identity of the Roman house. It proposes a vision in which individual expression coexists with shared intention, emphasizing collaboration and collective creativity as essential values in fashion today.
Courtesy of FENDIThe collection also revisits the relationship between clothing and the body. Rather than disciplining the body, garments are conceived as companions to its impulses and desires, making them visible and tangible. In this sense, the wardrobe becomes a kind of personal geography, where clothes represent encounters, memories, and exchanges accumulated through life.
Courtesy of FENDIOn the runway, men and women walked together, dissolving the conventional separation between masculine and feminine wardrobes. Here, femininity and masculinity are no longer opposing categories but descriptive qualities that coexist within everyday clothing.
Courtesy of FENDIArtistic dialogue forms another key dimension of the collection.
The work of Italian artist Mirella Bentivoglio, known for her exploration of the relationship between language, image, and object in visual poetry, becomes a point of reference. In collaboration with the Archivio Mirella Bentivoglio, FENDI has reinterpreted jewelry originally conceived by the artist in the early 1970s. These pieces are presented not merely as adornments but as wearable poetic objects—forms that carry thought, ambiguity, and memory.
Courtesy of FENDIThe collection also includes a collaboration with multidisciplinary artist SAGG Napoli, whose statements appear on garments such as football scarves and T-shirts. Phrases like “Rooted but not stuck” and “Loyal but not obedient” are structured through affirmation and limitation, expressing the idea that belonging requires balance rather than conformity. Through these messages, a contemporary vision of sisterhood emerges—one grounded in autonomy, responsibility, and mutual respect.
Courtesy of FENDIAnother central concept of the collection is “Echo of Love.”
This idea reflects a renewed perspective on garments as vessels of memory.
Through practices such as restyling and regeneration, clothing is understood not simply as a consumable object but as something that evolves alongside the person who wears it. Revisiting and reshaping garments becomes an act of continuity—one that connects personal history, craftsmanship, and contemporary sensibilities. In this context, fashion aligns with the concept of emotional durability, emphasizing the lasting significance of objects beyond their immediate function.
Courtesy of FENDI“Less I, more us.”
The phrase does not diminish individuality; rather, it proposes a way of rethinking relationships through it.
In this first chapter for FENDI, Maria Grazia Chiuri brings together artistic collaboration, personal memory, and the tactile presence of clothing, offering a collection that reflects on identity, connection, and the lived experience of fashion.
Maria Grazia Chiuri / Courtesy of FENDIContact
FENDI Japan
TEL: +81 120-001-829 (Toll-free within Japan)
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