We are releasing 100% hemp T-shirts made with the Japanese fabric brand "majotae," which uses the sustainable natural material "hemp."

PADCOLLE opens pop-up shop at Shinjuku Isetan, selling limited collaboration items with "MAYOTAE"

Artist JUM NAKAO shows us the future of fashion: "Even as technology evolves, the essential message remains the same" - [INTERVIEW] 2/2

Brazilian artist JUM NAKAO, who also directed the Olympic Games, says, "Fashion goes far beyond the material world" - [INTERVIEW] Part 1/2

Yohji Yamamoto unveils new hemp cloth collection "Mayotae" at Nihonbashi Mitsukoshi. 4 million yen wedding dresses and a men's line

"Tokyo Musee" festival for adult women was held. Takumi Saito and Mika Kano attended. Asayo's show was also held.

From cotton to hemp: Material revolution "Masamyo" exhibition starts at Shinjuku Isetan

What is the "future Asayo" created by world-renowned hair and makeup artist Katsuya Kamo? --2/2【INTERVIEW】

What is the "future Asayo" created by world-renowned hair and makeup artist Katsuya Kamo? --1/2【INTERVIEW】

Yohji, Mina, mame, Keita and others show off Isetan limited items using sacred hemp cloth "Masamyo"

Asayo Tae, the revival of hemp cloth - the birth of hemp cloth that is just as good as the hemp cloth of the Edo period - [Part 2]

Asayo Tae, Resurrecting Hemp Fabric: The History of the Sacred Plant, Cannabis [Part 1]

Here's why we recommend the hemp fabric brand "Masamyo"! Fabric designer Reiko Sudo holds talk show

Hemp fabric is making a comeback. "Masamyo" debuts from Avex. Merchandise to be developed with Isetan Mitsukoshi.