TAG Heuer Monaco Limited Edition Purple Dial, Limited to 500 pieces worldwide

Jaeger-LeCoultre opens pop-up at Shinjuku Isetan. Celebrities such as Ukon Onoe and Makiko Takizawa attend.

TAG Heuer's first concept store, focusing on the Monaco collection, opens on the 5th floor of Isetan Shinjuku

The annual watch festival will be celebrating its 25th anniversary! "Mitsukoshi World Watch Fair" will be held at Nihonbashi Mitsukoshi Main Store in August

Harry Winston launches a special timepiece depicting a fantastical celestial scene celebrating Tanabata

Longines has collaborated with Yvonne Raimout to transform the DolceVita Evi into a stylish accessory.

Piaget announces new additions to the Piaget Rose collection to celebrate the 40th anniversary of the Yves Piaget Rose

Breguet Launches New Tradition Collection Model, Tradition Tourbillon Fusée 7047

Harry Winston's "HW Avenue Collection" introduces a new limited edition model inspired by the elegant design aesthetic of Art Deco

Harry Winston's "HW Avenue Collection" introduces a timepiece in delicate cherry blossom colors

Introducing a limited edition Bvlgari Aluminum model that pays homage to the Italian Navy's training ship Vespucci and its heritage.

TAG Heuer flagship store "Espace TAG Heuer Omotesando" relocates to Omotesando Hills and reopens on June 25th

Hublot opens its seventh directly operated boutique in Japan, the Hublot Daimaru Umeda Boutique

Longines Boutique Ginza has been renovated. It now has the largest lineup of watches in Japan, with over 200 watches on display.

Chanel releases capsule watch collection worldwide

Recommended Louis Vuitton gifts for Father's Day