Sogo & Seibu introduces virtual try-on signage for couples to enjoy for the first time

Rhizomatiks Manabe, MIKIKO and other members of the Perfume team direct Isetan. Flower Festival kicks off.

Mastermind, currently on hiatus, performs a lavish show featuring 109 looks at SENSE Festival

Shinjuku Isetan 2nd floor remodeled and reopened with a Tokyo-inspired, real-life look

SENSE Festival, 8,000 black men in a big crowd. Kiyoharu, TMR, Horiemon and others appear.

[Japan Mode Magazine Chronicle: Yuri Yokoi] Mori Bazaar: Diversifying monetization through e-commerce, events, etc. – Part 2 of 12/12

[Japan Fashion Magazine Chronicle: Yuri Yokoi] BAZAAR: The Launch Opens a New Door -- Part 2 of 11/12

[Japan Mode Magazine Chronicle: Yuri Yokoi] Riding the Updraft with the Mini-Bubble -- 10/12 Part 2

Vivienne Westwood Anglomania opens first store at Laforet Harajuku

Black Sense's first brick-and-mortar store opens at Isetan Men's. Limited edition items, a bar, and talk shows galore!

[Japanese Fashion Magazine Chronicle: Yuri Yokoi] Harper's Bazaar, the world's oldest fashion magazine - Part 2 of 9/12

Dover Ginza, featuring Authentic Shoe & Co.

Dior's high jewelry will be gathered in Shinjuku and Ginza. New works will be unveiled for the first time in the world.

[Japan Fashion Magazine Chronicle: Yuri Yokoi] Until Numero Tokyo = Kyoko Tanaka -- Part 2 of 8/12

New Tod's to be released worldwide first at Shinjuku Isetan. Limited-time shop opens.

[Japan Fashion Magazine Chronicle: Yuri Yokoi] Numero Tokyo: Born from Two Birth Pains – July 12, Part 2