DIESEL further strengthens its product lineup that is considerate of people and the environment. Green Label based on sustainability strategy is launched.

Celebrating its 20th anniversary, Moussy launches the "Organic Cotton Denim Collection," focusing on denim, the brand's roots, and the environment and producers.

Red Card held its first DIY event and released limited quantities of DIY denim by stylist Naoko Okusa.

A casual denim look that can be worn on its own. Frank & Eileen releases a Japan-exclusive no-damage denim shirt.

Denim brand Lee and narifuri, which promotes the joy of cycling, have teamed up to release their first collection

Miyazawa Hio and Ishibashi Shizuka are appointed as ambassadors. Levi's releases Type 1 jeans.

Exclusive to the online store! Kaihara denim original Isetan Mitsukoshi bag

Edwin Dennisla pop-up at Takeo Kikuchi flagship store. Kosaku Shima proposes a new business style.

H&M Men's unveils new COOLMAX® fabric for summer comfort

Lee Harajuku Store celebrates its first anniversary since relocating! Introducing the hottest indigo dye items this summer!

LEVI'S® x BEAMS' second collaboration! "HALF & HALF COLLECTION" collection released

Introducing a new collection from GAP! Faded blue with a unique California feel

Play with the Red Tab! Levi's "Golden Ticket 501®" released in a limited edition of 501 pieces worldwide

All one-off Levi's, Brooklyn design group lands in Harajuku for three days only

See by Chloé launches denim capsule collection

Barnyard Storm's new spring/summer collection has arrived, available exclusively at Shinjuku Isetan in clover sizes!