GUESS, which will be launching next spring, will hold model auditions. Ines Ligron will be the trainer.

Celebrity favorite J Brand opens first Japanese store at Umeda Hankyu

Diesel releases "Jog Jeans" movie by Nicola Formichetti

Baroque Japan launches new brand "Azul Encanto" for women in their 40s

Saint Laurent and Damien Hirst make their first appearance at Levi's, with an exhibition celebrating the 140th anniversary of the birth of blue jeans

Denime celebrates 25th anniversary with recycling initiative and releases limited edition vacuum-packed denim

Opening Ceremony x Big John, a "black" collaboration. Harvest Festival at Omotesando store

Mihara Yasuhiro x Hysteric Glamour release rock-inspired clothing and shoes

Gap launches premium denim series. Available in Ginza, Harajuku, and Shinjuku.

KATO' holds a feature event at Isetan Men's. New 12oz denim released.

Denham to hold pop-up tour of three ESTNATION stores. Limited edition recut items available.

Teshima's "Canton," a brand that embodies the history of Japanese jeans, announces collaboration with J.CREW

Levi's launches new "Commuter" line for cyclists

Issey Miyake turns the streets of Tokyo, New York, and Paris into denim. New jeans on sale.

Japan's first "Jeans Sommelier" certification test launched in denim-producing Okayama

DJ DARUMA of Dex Pistols releases denim leggings in collaboration with LEE