Matohu unveils the culmination of eight years of work at once. "Japanese Eyes" exhibition held at Spiral in Omotesando

A new HIGASHIYA store has opened in Marunouchi, Tokyo. Freshly steamed buns and over 50 varieties of tea are available.

HIGASHIYA releases sweets for the season of fresh greenery. "Kashiwanoka" wrapped in two kinds of yokan and "Shinchakan" made with new tea

HIGASHIYA releases 12-tiered "Osechi Sweets" featuring zodiac sweets

HIGASHIYA releases limited edition cigar-shaped sweets

Higashiya Ginza's seasonal rice cakes, freshly made "brown rice cakes" available only once a day

HIGASHIYA's seasonal limited edition "Apple and Cinnamon Domyoji jelly"

"Kakigoromo" is a winter-only treat made with a whole HIGASHIYA Ichida persimmon sandwiched between butter.