Participation of some of Japan's largest brands. Atsuko Morita will hold a pop-up event at Shinjuku Isetan based on the concept of "Femtech."

"Kind to me, easy and cute" - new products released from #4me by GU, the cosmetics brand launched by GU

Onitsuka Tiger's 2021 Spring/Summer Collection "ACROMOUNT" Launches. A shoe that combines heritage and fashion elements.

A gentle sweetness that goes perfectly with coffee. Blue Bottle Coffee Castella, developed in collaboration with Bunmeido, is now available in limited quantities.

Bright and light. Samantha Thavasa releases the second part of its new spring collection, "Daily Work."

Zoe Kravitz and YSL have released a collaborative lipstick collection. Red shades inspired by four of her favorite cities.

Iittala launches new natural and calming colors of "Teema Linen" in Japan

Luxury bread specialty store "Dondake Jikochu" releases limited edition spring product "My Sakura"

"Clothes are not disposable" - Daimaru Matsuzakaya Department Store launches new subscription service