On March 28, 2026, two urban districts opened simultaneously in Tokyo’s southern corridor. One is TAKANAWA GATEWAY CITY, positioned as an international hub. The other is OIMACHI TRACKS, conceived as a new model for everyday urban living.
photo by ©FASHION HEADLINE
Both projects are part of the “Greater Shinagawa” vision led by East Japan Railway Company, one of Japan’s largest railway operators and urban developers. Rather than treating each station as an isolated development, the strategy reimagines the entire corridor—from Hamamatsucho to Oimachi—as a continuous urban zone, integrating mobility, digital infrastructure, and daily life into a unified system.
photo by ©FASHION HEADLINE
Within this framework, if Takanawa represents a city that prototypes the future, Oimachi is positioned as a city that reconstructs the everyday. While Takanawa concentrates experimental and forward-looking functions, OIMACHI TRACKS focuses on the rhythms of daily life and the quality of staying within the city.
photo by ©FASHION HEADLINE
Its concept is defined as a “co-creation hub for urban living.” In the commercial zone, this is further articulated through the theme “WELL! WELL! WELL!,” centered on the idea of a “richer OFF.” Here, “OFF” does not simply mean leisure, but rather time for recovery, margin, and reconnection within urban life.
photo by ©FASHION HEADLINE
The development is designed as JR East’s first open-air, outlet-style shopping complex, characterized by expansive outdoor spaces and plazas. Functions such as dining, wellness, cinema, and accommodation are arranged not as isolated tenants, but as a system that proposes new ways of spending time in the city.
photo by ©FASHION HEADLINE
One of its key anchors is a cinema complex featuring eight screens and over 1,200 seats. It includes Tokyo’s first TOHO Cinemas Dolby Cinema®, alongside proprietary formats such as Premium Theater and Sound Impact (“Gōon”) Theater. Optimized across image, sound, and seating, the venue accommodates not only films but also concerts and stage performances, transforming viewing into a layered and selectable experience.
Courtesy of OIMACHI TRACS
Another central element is the urban premium wellness facility “Sauna Metssa,” developed by a team behind one of Japan’s top-ranked sauna destinations. Produced by the sauna creative collective TTNE, the facility introduces highly specialized experiences, including Japan’s first “tram sauna” and herbal steam rituals. With recovery wear by TENTIAL and uniforms supervised by BEAMS Directors Bank, the space proposes a new urban wellbeing model that seamlessly integrates work and restoration.
Courtesy of OIMACHI TRACS
Integrated within the complex, Hotel Metropolitan Oimachi Tracks Tokyo expands the meaning of “staying” in the city. Guest rooms are designed around the concept of a “forest cottage,” offering a sense of release within an urban setting. On the fifth floor, the reception and lounge—surrounded by wood and greenery—function as a transition space where visitors can unwind. A private bar for guests further reinforces the idea of time spent quietly within the city.
photo by ©FASHION HEADLINE
On the 26th floor, “The TRAVELERS HOUSE ROOFTOP BAR” introduces a contrasting experience. The space, themed as a “hidden forest retreat,” combines the flicker of firelight and the sound of water with a panoramic view of Tokyo’s skyline and the railway yard below. Here, the city is not consumed, but inhabited.
photo by ©FASHION HEADLINE
At the same time, everyday functions are carefully embedded into the development. A Starbucks located in the symbolic TRACKS PARK building connects seamlessly with the outdoors, creating an open, fluid place to stay. Adjacent to it, TSUTAYA BOOKSTORE and SHARE LOUNGE combine books, lifestyle goods, and co-working facilities, allowing working, resting, and social interaction to coexist within a single environment.
photo by ©FASHION HEADLINE
Equally important is the presence of long-standing local establishments. From “Zeniba Seinikuten,” known for its premium wagyu, to “Tachinomi 8,” a standing bar operated by a local dining group, these venues carry the memory and continuity of the neighborhood. They are not simply tenants, but anchors of time within the development.
Courtesy of OIMACHI TRACS
Underlying these layered experiences is the site’s history as a former railway yard. Rather than erasing this past, the project reinterprets it—connecting memory with the present through spatial design. It is not merely redevelopment, but an act of editing time.
photo by ©FASHION HEADLINE
One week after opening, the area continues to attract large numbers of visitors, generating new patterns of movement within the city. This is not just foot traffic, but an early sign of how urban behavior itself is beginning to shift. If Takanawa presents the future, Oimachi suggests how that future might be lived. OIMACHI TRACKS is not simply a commercial complex—it is a redefinition of everyday life in the city.
photo by ©FASHION HEADLINE
photo by ©FASHION HEADLINEBoth projects are part of the “Greater Shinagawa” vision led by East Japan Railway Company, one of Japan’s largest railway operators and urban developers. Rather than treating each station as an isolated development, the strategy reimagines the entire corridor—from Hamamatsucho to Oimachi—as a continuous urban zone, integrating mobility, digital infrastructure, and daily life into a unified system.
photo by ©FASHION HEADLINEWithin this framework, if Takanawa represents a city that prototypes the future, Oimachi is positioned as a city that reconstructs the everyday. While Takanawa concentrates experimental and forward-looking functions, OIMACHI TRACKS focuses on the rhythms of daily life and the quality of staying within the city.
photo by ©FASHION HEADLINEIts concept is defined as a “co-creation hub for urban living.” In the commercial zone, this is further articulated through the theme “WELL! WELL! WELL!,” centered on the idea of a “richer OFF.” Here, “OFF” does not simply mean leisure, but rather time for recovery, margin, and reconnection within urban life.
photo by ©FASHION HEADLINEThe development is designed as JR East’s first open-air, outlet-style shopping complex, characterized by expansive outdoor spaces and plazas. Functions such as dining, wellness, cinema, and accommodation are arranged not as isolated tenants, but as a system that proposes new ways of spending time in the city.
photo by ©FASHION HEADLINEOne of its key anchors is a cinema complex featuring eight screens and over 1,200 seats. It includes Tokyo’s first TOHO Cinemas Dolby Cinema®, alongside proprietary formats such as Premium Theater and Sound Impact (“Gōon”) Theater. Optimized across image, sound, and seating, the venue accommodates not only films but also concerts and stage performances, transforming viewing into a layered and selectable experience.
Courtesy of OIMACHI TRACSAnother central element is the urban premium wellness facility “Sauna Metssa,” developed by a team behind one of Japan’s top-ranked sauna destinations. Produced by the sauna creative collective TTNE, the facility introduces highly specialized experiences, including Japan’s first “tram sauna” and herbal steam rituals. With recovery wear by TENTIAL and uniforms supervised by BEAMS Directors Bank, the space proposes a new urban wellbeing model that seamlessly integrates work and restoration.
Courtesy of OIMACHI TRACSIntegrated within the complex, Hotel Metropolitan Oimachi Tracks Tokyo expands the meaning of “staying” in the city. Guest rooms are designed around the concept of a “forest cottage,” offering a sense of release within an urban setting. On the fifth floor, the reception and lounge—surrounded by wood and greenery—function as a transition space where visitors can unwind. A private bar for guests further reinforces the idea of time spent quietly within the city.
photo by ©FASHION HEADLINEOn the 26th floor, “The TRAVELERS HOUSE ROOFTOP BAR” introduces a contrasting experience. The space, themed as a “hidden forest retreat,” combines the flicker of firelight and the sound of water with a panoramic view of Tokyo’s skyline and the railway yard below. Here, the city is not consumed, but inhabited.
photo by ©FASHION HEADLINEAt the same time, everyday functions are carefully embedded into the development. A Starbucks located in the symbolic TRACKS PARK building connects seamlessly with the outdoors, creating an open, fluid place to stay. Adjacent to it, TSUTAYA BOOKSTORE and SHARE LOUNGE combine books, lifestyle goods, and co-working facilities, allowing working, resting, and social interaction to coexist within a single environment.
photo by ©FASHION HEADLINEEqually important is the presence of long-standing local establishments. From “Zeniba Seinikuten,” known for its premium wagyu, to “Tachinomi 8,” a standing bar operated by a local dining group, these venues carry the memory and continuity of the neighborhood. They are not simply tenants, but anchors of time within the development.
Courtesy of OIMACHI TRACSUnderlying these layered experiences is the site’s history as a former railway yard. Rather than erasing this past, the project reinterprets it—connecting memory with the present through spatial design. It is not merely redevelopment, but an act of editing time.
photo by ©FASHION HEADLINEOne week after opening, the area continues to attract large numbers of visitors, generating new patterns of movement within the city. This is not just foot traffic, but an early sign of how urban behavior itself is beginning to shift. If Takanawa presents the future, Oimachi suggests how that future might be lived. OIMACHI TRACKS is not simply a commercial complex—it is a redefinition of everyday life in the city.
photo by ©FASHION HEADLINE[INFORMATION]
OIMACHI TRACKS SHOPS & RESTAURANTS
Location: Shinagawa-ku, Tokyo, Japan
Total Floor Area: approx. 20,800㎡ (retail approx. 17,000㎡)
Number of Shops: 81
Opening Date: March 28, 2026
OIMACHI TRACKS SHOPS & RESTAURANTS
Location: Shinagawa-ku, Tokyo, Japan
Total Floor Area: approx. 20,800㎡ (retail approx. 17,000㎡)
Number of Shops: 81
Opening Date: March 28, 2026
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