Lee Kids is doing well due to demand from mothers and children. Strengthening Melton in Autumn/Winter.

Mar 25, 2014

Lee Japan's children's casual clothing brand, Lee Kids, will narrow down its shirt selection and expand its outerwear offerings for the 2014-2015 Autumn/Winter season. Lee Kids, the children's version of the jeans brand Lee, sells through specialty stores and select shops. Its core staple jeans are priced around ¥4,000, drawing support from young mothers. This fall/winter season, the brand is strengthening its lineup of Melton outerwear, including two-tone duffle coats and pea coats, priced just under ¥20,000. Previously, the brand only offered pants, but its popularity has grown since it expanded into a full line (this fall/winter season features approximately 100 styles), roughly three years ago. One factor contributing to this growth is the growing popularity of Lee's women's line. As a result of this increased popularity, mother-child pairs are increasingly purchasing items. Lee Kids' sizes range from 80cm to 160cm, and adult women are increasingly purchasing the 150cm and 160cm sizes.
編集部
  • ribbed waist jeans
  • Two-tone duffle coat
  • fleece romper
  • Popular women's and kids' denim dress
  • Storm Rider, a classic outerwear
  • Classic jeans
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