PRADA is launching a new bag collection, "PRADA Etiquettes."

Named after the French word "étiquettes," "PRADA Etiquettes" features the iconic blue inside label used on its clothing printed onto leather and placed on the outside of a bag for the first time. The inside of the bag is also unified in the same powder blue, creating a casual and elegant finish that evokes the origins of the label.

Patterns range from tote bags to shoulder bags, and a wide variety of colors are available, including black, pink, blue, and white.