Swedish denim brand DR.DENIM's first pop-up shop in Japan will open on the third floor of Laforet Harajuku from April 15th to the end of July.
The pop-up shop will primarily sell DR.DENIM's signature pants for both men and women. The Laforet Harajuku-exclusive item (7,875 yen) features a glossy pastel coating on the women's skinny jeans "KISSY," which have sold a total of 1.6 million pairs worldwide. It will be available in three colors: blue, green, and pink.
DR.DENIM was founded in 2004 by Morten Graah, a former agent for Dutch denim brand G-star RAW, and his sons, Alexander and Johannes, who launched the brand as a denim-focused, all-encompassing brand. Pants cost ¥5,775, while cut-and-sew tops cost ¥3,360. The brand has expanded primarily to Europe and Southeast Asia.