Italian lingerie brand LA PERLA opened a street-front store in Ginza on April 13th. The address is 1F, Dai-3 Iwatsuki Building, 6-7-7 Ginza, Chuo-ku, Tokyo.

A reception was held on the 12th, featuring directors from the brand's headquarters, who had come to Japan. Models appeared in the store wearing the latest 13SS collection and a Japan-exclusive collection to commemorate the opening, and the store was bustling with guests.