Dress up in style for Spring/Summer 2020. Check out the latest looks in "Excellent Woman," a magazine published by Isetan Mitsukoshi!

The latest issue of "EXCELLENT WOMEN," the seasonal catalogue released by Isetan Mitsukoshi four times a year, has arrived! Following the "three keywords for the 2020 spring/summer season" set out in the brand's unique direction, we present some of the latest dress-up looks using new items from luxury brands.

Recently, the fashion industry has placed a premium on sustainability, and its approaches and methods are expanding. As part of its sustainable activities, the use of natural materials that are less harmful to the global environment and rediscovering the beauty of handcrafts that can only be created by skilled artisans are key to enjoying the trendy styles of Spring/Summer 2020.

This is a proposal for a trendy look that embodies effortless natural beauty.

keyword 1
【 ELEGANT FOLK 】

Excellent Woman's first keyword for this season, "Elegant Folk," proposes resort vacation styles such as vibrant, vivid-colored dresses. Focusing on the beauty of handcrafted craftsmanship, the collection also highlights fashion items made from natural materials like leather mesh and raffia, which are popular this season.

JIL SANDER

___________________________________

Tops: ¥74,800, Skirt: ¥140,800, Bag: ¥203,500, Shoes: ¥176,000 (Shoes are only available at Isetan Shinjuku) / Isetan Shinjuku Main Building, 3rd Floor: International Designers East; Nihonbashi Mitsukoshi Main Building, 3rd Floor: Jil Sander

Bohemian lace and innocent white are the modern style of the moment. Incorporate vivid color makeup and colored stone jewelry as styling points to create a rhythmic and happy style.

DRIES VAN NOTEN

___________________________________

Dress ¥218,900, Shoes (reference item) / Isetan Shinjuku Main Building, 3rd floor = International Designers East, Ginza Mitsukoshi, 4th floor = Dries Van Noten

An artistic floral pattern dress perfect for vacation. Matching your makeup color palette with the pattern of your dress will dramatically enhance the look.

keyword 2
【SUMMER ESSENTIAL】

The second keyword, "Summer Essentials," suggests a new office wear style and relaxed dress-up that can be worn on weekends or weekdays, depending on how you style it. Focusing on a clean, relaxed feel, this look is urban and modern.

VALENTINO

___________________________________

Dress ¥372,900, Belt ¥60,500, Shoes ¥117,700 / Isetan Shinjuku Main Building 4th Floor = International Luxury, Nihonbashi Mitsukoshi Main Building 3rd Floor = Valentino

This elegant dress maintains a sense of formality, but with a relaxed feel that emphasizes a casual and casual look. If you choose to incorporate jewelry, we recommend pieces that allow you to enjoy nuances, such as layering delicate rings or items made of clear materials.

BRUNELLO CUCINELLI

___________________________________

Jacket: ¥407,000, Shirt: ¥258,500, Pants (Reference Items) / Isetan Shinjuku Main Building, 4th Floor = International Luxury, Nihonbashi Mitsukoshi Main Building, 3rd Floor = Brunello Cucinelli

keyword 3
【LUMINOUS BEAUTY】

The third keyword, "Luminous Beauty," is inspired by mermaids fighting marine pollution and proposes a deluxe resort style that captures the beauty of the ocean. The collection focuses on textures and colors reminiscent of the beautiful sea, such as sparkling sequins, deep sea blues, and elegant emerald greens.

GIORGIO ARMANI

___________________________________

Tunic ¥495,000, Pants ¥187,000, Hat ¥168,300, Necklace ¥129,800, Shoes (Reference Items) / Isetan Shinjuku Main Building 4th Floor = International Luxury, Nihonbashi Mitsukoshi Main Building 3rd Floor = Giorgio Armani

MISSONI

___________________________________

Dress ¥253,000 (Nihonbashi Mitsukoshi Exclusive) All other items are for reference only / Nihonbashi Mitsukoshi Main Store, Main Building 3F = Missoni

This vibrant emerald green pleated dress is perfect for resort occasions. For a casual party, pair it with elegant flats to add a modern, casual vibe.

Making of Movie