FENDI completely redesigned its official website on the 18th. The site design, inspired by art appreciation in a museum, is framed in the brand's yellow color. It offers exclusive content, including interviews and special images, that can't be found anywhere else. The site features five sections: "WHAT'S NEW," which delivers the latest news on opening events and special exhibitions; "COLLECTIONS," where users can browse the latest collections for women, men, and children; "ICONS," which traces the origins and history of iconic bags such as the Selleria and Baguette; "THE MAGIC OF FENDI," which features short films and archive images; and "STORE LOCATOR," which displays Fendi boutiques around the world. To mark the launch, the brand also unveiled a new image movie for Pre-Fall 2013 starring model Julia Frauche. The site is built in HTML5 and is available in five languages. A mobile version is also available, making it accessible and viewable on any device.