A limited edition watch, a collaboration between fragment design, led by Hiroshi Fujiwara, and Bamford Watch Department, will be released exclusively at Dover Street Market London, Ginza, New York, and Singapore.


This time, Bamford Watch Department, which was officially announced in 2017 as the official customizer for LVMH-affiliated brands Zenith, TAG Heuer, and BVLGARI, is introducing the "Bamford Watch Department x Fragment Zenith El Primero" (¥1.4 million), its first model of 2018.

Hiroshi Fujiwara has given the Zenith El Primero, a famous movement with a long history, a simple and stylish design. The case and bracelet remain original, but the dial is inspired by modern and vintage technology, expanding on the fragment aesthetic.