On July 22nd, PARCO announced its new corporate message, "SPECIAL IN YOU." PARCO first announced its corporate message, "LOVE HUMAN.", in 2010. The company has since implemented various incubation activities, including the crowdfunding platform "FFF" to support young fashion designers and the "Shibukura Festival," which brings together young female creators active in a variety of genres. The launch of this new message reflects PARCO's new corporate stance, which aims to further focus on discovering and supporting the growth of such talent. The first wave of advertisements to express the new corporate message will feature Seiko Omori, who appeared at "Shibukura Festival 2013" and delivered an impressive live performance.