French children's clothing brand BONTON is coming to Japan. Its flagship store will open on March 8th at 13-16 Hachiyama-cho, Shibuya-ku, Tokyo. It will be operated by Melrose.

The brand has six directly-managed stores in France, and this will be its first overseas store. The two-story store, measuring 231.4 square meters, offers a wide range of sizes for children's clothing from newborn to 12 years old. It also offers a wide selection of toys, books, furniture, and more, proposing a complete lifestyle.

BONTON was founded by Thomas and Irène Cohen, son of the founders of children's clothing brand Bonpoint. In February of this year, the brand released a collaborative collection with A.P.C.